Discovering the Rising Demand for Side Sleeping at Tokyo International Gift Show 2026
The 101st Tokyo International Gift Show, held from February 4 to 6, 2026, attracted an impressive total attendance of 144,500 visitors, highlighting its status as one of Japan’s largest business fairs. Among the participants, Fujibed Industry Co. Ltd., based in Ota City, Tokyo, presented exciting new developments in sleep technology
One of the most intriguing insights from this year’s show was the surging interest in the side sleeping concept, particularly amid discussions around optimal sleep environments. Attendees expressed significant curiosity regarding the company's side-sleeping dedicated designs, along with the notion of 'sleep onset temperature.' This innovative perspective which encompasses both 'posture' and 'temperature' resonated profoundly with the audience.
On the final day of the exhibition, Fujibed launched the new product, the "YOKONEGU Beauty LUNA," which drew considerable attention from both beauty-conscious attendees and female buyers. Continuous negotiations took place throughout the event, indicating strong market interest.
This participation at the expo marked a pivotal moment for Fujibed as they unveiled a series of new offerings tailored to the side sleeping market:
With these new products focusing on beauty, temperature, and posture during device usage, the expo set the stage for a comprehensive three-pronged approach aimed at enhancing the side sleeping experience.
The YOKONEGU beauty LUNA has been featured in various media outlets, including 'otona ROSY', 'LEE', and 'biteki.com'. The YOKONEGU Premium ℃ was recognized as a new product by 'Nikkei MJ', illustrating a growing recognition of this innovative approach in the realms of beauty, lifestyle, and economy across various platforms.
In recent years, there has been a noticeable elevation in the public's interest concerning sleep quality and posture, evidenced by Fujibed’s survey of 2,091 participants, where 57.2% reported sleeping on their sides. This statistic has starkly illuminated the disconnect between such prevalent sleeping habits and the conventional design of bedding products that traditionally cater to back sleepers.
The exhibition has undoubtedly brought to light the latent needs within the market for products specifically designed for side sleeping.
Fujibed extends heartfelt appreciation to all visitors and stakeholders for their engagement and enthusiasm. The company remains committed to pioneering new concepts centered around the side sleeping trend and contributing to the development of a vibrant market.
For inquiries, please contact:
Fujibed Industry Co., Ltd.
One of the most intriguing insights from this year’s show was the surging interest in the side sleeping concept, particularly amid discussions around optimal sleep environments. Attendees expressed significant curiosity regarding the company's side-sleeping dedicated designs, along with the notion of 'sleep onset temperature.' This innovative perspective which encompasses both 'posture' and 'temperature' resonated profoundly with the audience.
On the final day of the exhibition, Fujibed launched the new product, the "YOKONEGU Beauty LUNA," which drew considerable attention from both beauty-conscious attendees and female buyers. Continuous negotiations took place throughout the event, indicating strong market interest.
A Launchpad for Three New Products
This participation at the expo marked a pivotal moment for Fujibed as they unveiled a series of new offerings tailored to the side sleeping market:
- - YOKONEGU beauty LUNA released on February 6, 2026
- - YOKONEGU GAME available for pre-sale on Makuake starting February 12, 2026
- - YOKONEGU Premium ℃ launched on February 13, 2026
With these new products focusing on beauty, temperature, and posture during device usage, the expo set the stage for a comprehensive three-pronged approach aimed at enhancing the side sleeping experience.
Media Highlights
The YOKONEGU beauty LUNA has been featured in various media outlets, including 'otona ROSY', 'LEE', and 'biteki.com'. The YOKONEGU Premium ℃ was recognized as a new product by 'Nikkei MJ', illustrating a growing recognition of this innovative approach in the realms of beauty, lifestyle, and economy across various platforms.
Expanding the Side Sleeping Market
In recent years, there has been a noticeable elevation in the public's interest concerning sleep quality and posture, evidenced by Fujibed’s survey of 2,091 participants, where 57.2% reported sleeping on their sides. This statistic has starkly illuminated the disconnect between such prevalent sleeping habits and the conventional design of bedding products that traditionally cater to back sleepers.
The exhibition has undoubtedly brought to light the latent needs within the market for products specifically designed for side sleeping.
Fujibed extends heartfelt appreciation to all visitors and stakeholders for their engagement and enthusiasm. The company remains committed to pioneering new concepts centered around the side sleeping trend and contributing to the development of a vibrant market.
For inquiries, please contact:
Fujibed Industry Co., Ltd.
- - Founded: February 1, 1957
- - Established: March 21, 1964
- - CEO: Hiroyuki Ono
- - Location: 2-17-10 Kitachinbo, Ota City, Tokyo
- - Business: Planning, development, manufacturing, and sales of bedding products, especially pillows
- - Capital: 25 million yen
- - Official Website: fujibed.com
- - Official Shop: Cocochi Factory
- - Official X (Former Twitter): Cocochi Fac6348
- - Instagram: Cocochi Factory
- - Rakuten: Cocochi Factory on Rakuten
- - Yahoo Shopping: Cocochi Factory on Yahoo
Topics Consumer Products & Retail）
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