#Japan #Tokyo #FamilyMart #Afternoon Tea #flavored tea

Refreshing New Flavors from Afternoon Tea to Brighten Early Summer

On June 24, 2025, FamilyMart will release two exciting new beverages under the highly popular Afternoon Tea brand, known for its commitment to quality and flavor. Spearheaded by President Kenta Hosomi, these drinks, dubbed "Apple Scented Jasmine Tea" and "Lemon Scented Earl Grey Tea Soda," promise to encapsulate the essence of early summer with their refreshing aromas and delightful flavors. With the launch of these products, FamilyMart continues to pursue its philosophy of delivering happiness to customers through its offerings.

A Successful Brand with Over 300 Million Bottles Sold

Since its debut in May 2021, the Afternoon Tea bottled beverage series has quickly risen in popularity, achieving an astounding sales figure of over 300 million bottles by the end of May 2025. This remarkable milestone stands as a testament to the series' exceptional taste and refreshing character. The newly introduced "Apple Scented Jasmine Tea" represents the first foray into flavored jasmine tea under the Afternoon Tea brand, while the "Lemon Scented Earl Grey Tea Soda" is a new addition to their annual summer limited edition lineup, combining exquisite flavors that offer a respite during the warm days ahead.

The Apple Scented Jasmine Tea balances the floral notes of jasmine with the crispness of apple, making it an excellent refreshment for any summer day. Meanwhile, the Lemon Scented Earl Grey Tea Soda introduces a unique flavor profile with the subtle bitterness of lemon peel, paired with the invigorating scent of bergamot, perfect for accompanying meals or desserts. Both drinks feature a delightful herbal fizz that enhances the relaxation of early summer moments.

Comments from Afternoon Tea

Anticipating the warm season, Afternoon Tea creatively combines tea with fruity flavors, inviting consumers to savor refreshing iced tea experiences. With both beverages showcasing a light and invigorating taste, they provide the perfect opportunity for tea lovers to enjoy delightful moments during hot summer days.

Product Details

Product Name: Apple Scented Jasmine Tea
Price: ¥110 (including tax ¥118)
Launch Date: June 24, 2025
Available Locations: Nationwide
Description: This drink marks the first flavored jasmine tea in the Afternoon Tea series. The harmonious blend of jasmine's floral fragrance and the refreshing apple aroma make it easy to drink. Notably, it is packaged in a bottle made from 100% recycled PET resin.

Product Name: Lemon Scented Earl Grey Tea Soda
Price: ¥130 (including tax ¥140)
Launch Date: June 24, 2025
Available Locations: Nationwide
Description: Enjoy the delightful contrast of lemon peel's subtle bitterness and the refreshing aroma of bergamot in this flavored tea soda. Featuring high-quality Sri Lankan tea leaves, this drink presents a lightly sweet and crisp flavor, making it a perfect match for meals and desserts. The pleasant carbonation elevates relaxation during warm days. Limited Edition Available.

Upcoming Campaigns and Eco-Friendly Initiatives

In celebration of the launch, FamilyMart is hosting a campaign that offers free coupons for the Apple Scented Jasmine Tea. Head to their official X (formerly Twitter) account and engage with their posts using the hashtag #ファミマルの新作ジャスミンティー (New Jasmine Tea) for a chance to win one of 10,000 coupons. The campaign runs from June 24, 2025, at 10:00 to July 3, 2025, at 23:59.

Furthermore, in alignment with sustainability efforts, the Apple Scented Jasmine Tea will be packaged in bottles constructed from 100% recycled PET resin. This initiative aims to significantly reduce the annual usage of plastics sourced from petroleum, contributing to a more environmentally friendly future.

FamilyMart continues its commitment to being a community-centered convenience store that strives to create lasting connections with customers, striving to be an indispensable part of their daily lives.

A Rich Variety of FamilyMart's Private Brand "Famimal"

The "Famimal" label boasts over 1,000 products, including a broad range of processed foods, sweets, beverages, and daily necessities designed to enhance family life. Acclaimed for quality, safety, and deliciousness, the private brand embodies FamilyMart's philosophy of delivering joy and value to every table.