SERES Unveils Smart Safety Ecosystem at Auto Shanghai 2025, Setting New Industry Standards
SERES Unveils Revolutionary Smart Safety Ecosystem at Auto Shanghai 2025
On April 23, 2025, SERES made a significant impact at the Auto Shanghai exhibition by launching its revolutionary intelligent safety ecosystem. The company is pioneering a new approach to vehicle safety by defining it through real-world scenarios, thereby setting a new industry standard in smart safety for the automotive sector.
As the automotive industry evolves with advancements in connectivity, electrification, and shared mobility, the paradigm of vehicle safety is transforming. Emphasizing the shift from passive safety measures to a more integrated model known as "passive + active safety", SERES aims to ensure protection across all dimensions of safety. Their smart safety ecosystem is built upon four key pillars: life protection, vehicle body protection, health care, and privacy protection.
Life Protection
One of the groundbreaking innovations is SERES's introduction of the first 720° protection architecture in the industry. This architecture is paired with the largest integrated aluminum alloy rear body structure, which is featured in the AITO M9 model. SERES is also the first brand to develop a version that utilizes magnesium alloy in production. This integrated casting technology will be implemented across all AITO models. Furthermore, SERES is leading the charge with its battery protection systems and continuous cloud-based battery safety monitoring to guarantee comprehensive personal safety for vehicle occupants.
Vehicle Body Protection
SERES is also enhancing active safety features through continual training of their sensor systems. The capabilities for crash prevention are significantly upgraded, providing comprehensive safeguards against frontal, lateral, and rear collisions.
Health Care
Aiming to ensure a healthy environment within vehicles, SERES has developed a five-sense wellness cabin using healthy materials. This cabin guarantees fresh air, child-safe surfaces, eye comfort, harmonious sound, and low electromagnetic interference, promoting the well-being of all passengers.
Privacy Protection
With the advancement of intelligent vehicles, data and network security, along with privacy protection, are becoming increasingly critical. SERES is addressing these concerns with a multi-layered security architecture comprised of cloud, transmission, vehicle, and chip technologies, ensuring data protection throughout the entire lifecycle of the vehicle.
Building a Comprehensive Safety Framework
SERES has developed a holistic safety framework that encompasses research and development, testing, intelligent manufacturing, quality control, and supply chain management. This systematic approach is designed to ensure comprehensive protection for passengers, vehicles, and personal property. Conducting over 11 million kilometers of testing across more than 1,300 scenarios has significantly shortened development cycles and improved product quality.
In manufacturing, SERES employs 10,000-ton die-casting processes along with 100% automated welding and chassis bolt assembly. Supported by advanced intelligent testing and quality assurance systems, the company utilizes automation and big data to validate safety across all scenarios.
Global Recognition and International Partnerships
Since the beginning of this year, the AITO models 9 and 5 have undergone upgrades, while model 7 introduced a new color variant. With the latest addition, AITO 8, the product range now includes four models catering to diverse user mobility needs. As of April 20, AITO users in advanced range electric vehicles have collectively traveled over 12.4 billion kilometers.
Having debuted at the Paris Auto Show in 2024, AITO's innovations have captured global attention. During this year’s Auto Shanghai, international delegations flocked to the AITO booth to see the launch of the intelligent safety ecosystem and experience the future of smart mobility first-hand. Distributors from the UAE, Bahrain, Azerbaijan, Armenia, and Mongolia have partnered with SERES to join the AITO family. SERES aims to collaborate with more global partners in the future, jointly redefining luxury mobility.
In alignment with the philosophy that "safety is the greatest luxury", SERES is redefining the standards of luxury mobility in this new era, delivering intelligent and safe travel that surpasses user expectations.