Doja Cat Becomes Global Ambassador for M•A•C Cosmetics at 2025 VMAs

Doja Cat Takes a Bite Out of M•A•C Cosmetics at 2025 VMAs

In a stunning announcement, M•A•C Cosmetics introduced multiplatinum artist Doja Cat as their latest Global Ambassador. This partnership, promising a series of innovative marketing campaigns, was unveiled during the glitzy 2025 MTV Video Music Awards.

Doja Cat made headlines on the red carpet with a memorable stunt — she bit into a unique, edible version of M•A•C's famous lipstick in her favorite shade, Lady Danger. This delicious creation was crafted by the renowned pastry chef, Amaury Guichon. The moment was a playful representation of Doja's artistic personality, merging creativity and boldness seamlessly.

Later in the ceremony, she lit up the stage with her new single, "Jealous Type," further cementing her presence in the music industry. She also won the VMA for Best K-Pop with her collaboration on LISA's hit track, "Born Again." This victory not only showcased her musical talent but also her strong connection to the M•A•C brand, which she has admired for years.

Reflecting on this partnership, Doja expressed excitement about taking her long-time love for M•A•C to a global audience. She stated, "Makeup is my paint, my armor, my way of creating characters – and M•A•C has always stood for that kind of artistry and freedom." Her enthusiasm signals a commitment to pushing the boundaries of beauty.

Nicola Formichetti, M•A•C's Global Creative Director, echoed Doja's sentiments, highlighting how their collaboration is set to redefine creative boundaries within the beauty industry. He remarked, "Doja has a fearless energy that perfectly aligns with M•A•C’s ethos. We're eager to see how she utilizes makeup to express her artistry further."

As M•A•C continues its legacy of promoting artists who shape culture, Aïda Moudachirou-Rebois, the SVP and Global General Manager, emphasized Doja's role in this narrative. "Welcoming Doja into the M•A•C family is a significant step forward for us. Her unique artistry and creativity resonate globally, making her the ideal partner to pioneer the next chapter of our brand."

Fans can already explore Doja's signature bold lip look featuring the MACximal Silky Matte Lipstick in Lady Danger on M•A•C's official website. This exciting new partnership promises to deliver unforgettable content and innovative products, captivating old and new fans alike.

For those eager to catch every new development in the Doja Cat x M•A•C universe, following @MACCosmetics on social media is a must. The brand is known for pushing the envelope in its creative campaigns, and now with Doja Cat at the helm, they're expected to take those efforts to new heights.

M•A•C Cosmetics, a prominent name in professional makeup, has continued to thrive since its inception over four decades ago in Toronto, Canada. The company has built a reputation on grassroots marketing driven by word-of-mouth recommendations, establishing its presence in over 130 countries. As they welcome Doja Cat, many anticipate the innovative and compelling projects on the horizon, reflecting both her vibrant personality and the essence of M•A•C itself.

This partnership isn’t just another collaboration; it’s a creative merging of two forces that could reshape the landscape of beauty and personal expression. As Doja Cat embarks on this new journey with M•A•C, she looks forward to showcasing her bold artistry and paving the way for future talents in the industry.