#USA #New York #B2B Payments #Alcohol Industry #City Hive

City Hive Reaches a New Milestone in B2B Transactions

City Hive, a pioneering force in the wholesale alcohol industry, has recently announced a remarkable achievement - it has surpassed $1 billion in annual B2B payments processed through its innovative platform. This milestone, reached only 526 days after the launch of its B2B payment solution, represents a significant evolution in how the wholesale alcohol sector conducts transactions, reconciles accounts, and ensures compliance.

A Shift Towards an Integrated System

In contrast to conventional payment systems that merely operate externally, City Hive's payment technology is intricately embedded within its platform. This integration allows administrators to access detailed data on each financial transaction, associating every dollar with a specific license, invoice, and compliance record. The advantage of this architecture lies in its real-time reconciliation capability, which transforms the payment process from a cumbersome task into a streamlined operation.

CEO Roi Kliper emphasized the significance of this achievement, stating, "Surpassing $1 billion in annual B2B payments isn't just a number; it's proof that the wholesale alcohol industry was ready for a payment infrastructure that works seamlessly with its regulatory framework, rather than around it."

Tailored for the Alcohol Industry's Needs

City Hive built its platform to cater to the unique demands of the three-tier alcohol system in the U.S. By ensuring adherence to the legal and structural nuances of the industry, the company has positioned itself as the best solution for both traditional wholesale networks and control states. The platform not only guarantees data integrity and brand sovereignty but goes a step further by embedding an AI chat feature for distributors, maximizing operational efficiency. This feature is part of the broader Data Driven Commerce initiative, which harnesses the power of over 12 billion tracked transactions to offer actionable insights.

Understanding the $1 Billion Figure

The achievement of processing $1 billion in payments reflects the operational volume across a network of over 54,000 merchants authorized across 44 states. Each transaction contains structured data, including critical information such as product details, license information, invoices, and counterparty specifics. This approach brings unparalleled auditability to transactions compared to traditional batch processing methods.

For administrators and compliance teams, the benefits are clear: reduced operational overhead, fewer instances of reconciliation issues, and a comprehensive transaction record for each SKU and license involved.

The Industry’s Long-Awaited Infrastructure Transformation

City Hive's announcement comes just before the National Alcohol Beverage Control Association (NABCA) Annual Conference scheduled for May 2026. The company plans to showcase its embedded payment solutions and ERP integrations at the conference, underscoring how they enhance compliance while empowering businesses to modernize their digital infrastructure without compromising their brand identity.

Roi Kliper further remarked, "The question was never if the wholesale industry needed modernization; it was whether anyone would construct the right foundational framework for it. With embedded payments and real-time insights, we are laying that foundation and enabling growth in a compliant manner."

About City Hive

Founded in 2014, City Hive is recognized as the leading omni-channel digital commerce platform for the alcohol sector. The company has cultivated a highly interconnected network that bridges numerous retailers, distributors, and suppliers using patented technology that guarantees full compliance with the three-tier system. Through a broad array of tools such as mobile applications, e-commerce platforms, marketing automation, and integrated payment systems, City Hive empowers licensed operators to maintain robust customer relationships and enhance their operational capabilities. For more details, visit www.cityhive.net.