#USA #San Diego #Target #Tubby Todd #Baby Skincare

Tubby Todd Launches Nationwide at Target

Tubby Todd, a beloved family-founded skincare brand, has officially made its debut at Target stores across the United States. This launch marks a significant milestone for the brand as it expands its reach to over 1,100 Target locations and online at Target.com. Known for creating effective and gentle essentials for sensitive skin, Tubby Todd's products align perfectly with modern family needs.

The launch showcases a dedicated in-store end cap, featuring Tubby Todd's best-selling skincare line, designed to support families caring for their children's sensitive skin. This effort is representative of a growing trend towards accessible, trustworthy products in family care, emphasizing Target's commitment to providing quality options for modern families.

Tubby Todd was founded by married couple Brian and Andrea Faulkner Williams, who sought to address their own children's skin needs. What began as a personal endeavor has evolved into one of the most reliable names in family skincare, fueled by parent-led insight and support. The brand has cultivated an active community of parents through a private Facebook group with over 25,000 members and a vast following of over 600,000 on Instagram. Families share their routines, tips, and experiences within this nurturing community.

"From the very start, Tubby Todd has been shaped by parents—what they experience and what they truly need," said Andrea Faulkner Williams, co-founder of Tubby Todd. The launch at Target signifies a meaningful step to meet families where they shop most often, making their trusted products more readily available to those seeking solutions for sensitive skin.

As Tubby Todd enters Target, the brand enhances accessibility for parents searching for clean, effective skincare alternatives with no compromises on quality. Its dedication to quality ingredients, fun packaging, and everyday usability continues to resonate with families across the nation.

Available Products at Target
The following Tubby Todd products are now available at Target, offering parents a suite of valuable options for their families:

• - All Over Ointment – Eczema Treatment (3.5 oz): This award-winning eczema treatment is priced at $21.99. It features 1% Colloidal Oatmeal, which helps to moisturize and soothe sensitive, dry, or eczema-prone skin.
• - Hair + Body Wash (8.5 oz): A gentle, plant-based cleanser selling for $16.99, ideal for hydrating and nourishing baby skin from head to toe.
• - Everyday Lotion (8.5 oz): Available for $16.99, this lightweight lotion delivers daily hydration for sensitive skin.
• - Sweet Cheeks Diaper Paste Spray (2 oz): Priced at $15.99, it offers a convenient solution for diaper rash, helping soothe and protect delicate skin.
• - Cradle Cap Gel (1.8 oz): This gel, containing naturally derived Pyrithione Zinc, is available for $15.99 and helps alleviate cradle cap symptoms, promoting healthier skin.
• - The Regulars Bundle (set of 3): For $49, this curated set includes Hair + Body Wash, All Over Ointment, and Everyday Lotion for parents seeking optimal care.

Alongside its national retailers, Tubby Todd will continue to offer its products on TubbyTodd.com and Amazon, making this launch at Target its first major brick-and-mortar partnership. This expansion not only emphasizes the growth of Tubby Todd, but also highlights the increasing demand for quality baby skincare solutions.

About Tubby Todd

Founded in 2014, Tubby Todd was born from the need to cater to sensitive skin among children. The brand has gained immense popularity, particularly due to its flagship product, All Over Ointment—widely regarded among parents as an essential solution for eczema and dryness. Tubby Todd combines clean, plant-based ingredients with vibrant designs, fostering a community-centered approach to skincare and earning loyalty among families nationwide.

With the Target launch, Tubby Todd aims to provide accessible and trustworthy options for parents, reinforcing its mission of championing children's skincare needs.