Bringing Joy to Healthcare: Sanrio Characters in Medical Scrubs by Classico

Infusing Fun into Healthcare with Classico and Sanrio

In an innovative collaboration designed to uplift the spirits of healthcare professionals, Classico Inc., a renowned medical apparel brand, has introduced a unique line of scrubs featuring six beloved Sanrio characters. This exciting launch, under the concept of “Scrubs as a Canvas for Fun,” aims to merge practicality and playfulness in the demanding world of medical uniforms.

A Creative Collaboration

Founded in 2008 and headquartered in Minato, Tokyo, Classico aims to bring aesthetics and functionality together in medical uniforms. Their latest venture includes a delightful partnership with Sanrio, a brand celebrated for its iconic characters like Hello Kitty, Pom Pom Purin, and Cinnamonroll. The new “Scrub Canvas Club” line will officially hit the market on September 3, 2026, offering health professionals a choice of scrubs that reflect their personalities.

The collection comprises six distinct scrub colors, each inspired by a unique Sanrio character: Pink Beige for My Melody, Blue Lavender for Kuromi, Deep Navy for Hangyodon, Burgundy for Hello Kitty, Mint for Cinnamonroll, and Yellow for Pom Pom Purin. These designs not only retain the charm of the characters but are also tailored exquisitely to fit the environments of medical facilities.

Designed for Comfort and Functionality

Recognizing the daily challenges faced by doctors and nurses, this collaboration is centered around providing a sense of joy through character-themed clothing. Each unisex scrub top features a casual silhouette with convenient shoulder buttons and dual pockets, while the accompanying scrub pants come in a tapered fit with a matching drawstring.

Crafted from soft, breathable fabric, these scrubs ensure comfort throughout demanding shifts. They also boast moisture-wicking properties to keep wearers cool, excellent stretch for ease of movement, and a non-iron finish for hassle-free maintenance. To further enhance their utility, the material also resists stains, making them ideal for the fast-paced medical environment.

Moreover, each item comes tagged with a character-specific design, small enough to fit within a smartphone case for ongoing enjoyment long after purchase.

Pricing and Availability

Both scrub tops and pants will retail for ¥13,090 (including tax), with availability starting September 3, 2026. They will be accessible through Classico's official online store and select physical locations, including stores in Marunouchi, Osaka, Nagoya, and Yokohama.
Visit the online store here

A New Era of Medical Apparel

The vision behind the “Scrub Canvas Club” is to transform utilitarian medical wear into a source of personal expression and joy. Classico believes that by viewing scrubs as a canvas, they can inject vibrant creativity into a sector often marked by high stress and strict formalities. This initiative not only aims to make healthcare workers smile but also indirectly impacts patient interactions, helping to foster a more positive environment.

The initiative emerged from a simple yet profound idea: to make medical apparel more enjoyable through playful design. In light of the rigorous demands placed on medical practitioners, Classico recognizes that adding a touch of fun can elevate the overall experience of wearing scrubs.

The collaboration is not just about clothing; it's about fostering a relationship between healthcare workers and diverse brands, paving the way for innovations that enhance the work environment in hospitals and clinics.

Learn more about the Scrub Canvas Club here

About Classico Inc.

Classico Inc. was inspired by a simple comment from a doctor lamenting the lack of stylish white coats. Since its inception, the brand has strived to create products that merge high functionality with aesthetic appeal. With a growing recognition rate of 47% among physicians in Japan, Classico’s approach has resonated with many medical professionals who appreciate stylish yet practical work attire. The company has seen an impressive annual growth rate of 41.7% in its global membership, indicating a rising interest in their unique offerings.

Through their innovative approach, Classico continues to address the emotional and practical needs of healthcare workers, significantly contributing to sustainability in medical practices.

For more information about Classico and their offerings, visit: