Trolli Unveils Spicy Crawlers with Sneaker Launch 'Lil Kicks'

Trolli Unveils Spicy Crawlers and 'Lil Kicks' Sneakers

Trolli has taken a bold approach to redefine the gummy candy experience with the introduction of its new Spicy Crawlers. These flavorful gummies blend classic sweetness with a hint of heat from habanero, a combination that includes exciting flavors such as mango habanero, pineapple habanero, and strawberry habanero. To kick off this fiery new candy, Trolli has partnered with renowned sneaker designer Jeff Cole to launch an exclusive sneaker, aptly named “Lil Kicks.”

A Unique Collaboration

The Lil Kicks sneakers are designed to capture the spirit of the new Spicy Crawlers, embodying the same playful and audacious character that fans have come to love from Trolli candies. The collaboration with Cole is particularly special; known for his boundary-defying designs, he brings a fresh perspective to the fusion of food and fashion.

As Chad Womack, Marketing Director at Trolli, aptly put it, “We couldn’t just launch a new flavor and call it a day. Spicy Crawlers deserved a celebration as bold as they are.” The sneakers reflect that philosophy.

Sneaker Specs

The Lil Kicks are only available in smaller U.S. sizes for men (7-8.5) and women (5-6.5). This unique sizing is deliberately chosen to prioritize small-footed fans, ensuring that everyone can join in on the fun. The design of the sneakers includes vibrant colors inspired by the candy – a glossy black upper, a lime-green midsole transitioning to a strawberry pink outsole, and details such as gummy-inspired laces. Inside, the heat-scale tag is a playful nod to the habanero spices, while the insole showcases the adorable Spicy Crawlers graphic.

Free Sneaker Launch

Fans can snag a pair of Lil Kicks for free, on a first-come, first-served basis, starting August 7 at 11 a.m. ET at TrolliLilKicks.com, while supplies last. No purchase is required, making this an exciting opportunity for fans who want to own a piece of this unique collaboration.

The Larger Picture

In addition to catering to small-footed fans, Trolli encourages all candy lovers to join in on the festivities. For those who can't get their hands on the Lil Kicks, limited-edition fully adjustable Trolli laces will be available to add a splash of flair to any sneaker.

Trolli Spicy Crawlers are now available at retailers across the nation in various packaging sizes ranging from 3oz to a whopping 40oz. For more information on these exciting new additions and the entire gummi lineup, fans can visit trolli.com or follow the brand on social media platforms like Instagram and TikTok.

About Trolli

Having invented the beloved gummy worms over three decades ago, Trolli has been at the forefront of gummy candy innovation. With popular products like Sour Electric Crawlers™, Peachie O's®, and collaborations with brands like Xbox, Trolli continues to captivate consumers with its thrilling flavors and engaging marketing strategies.

In summary, the launch of Trolli Spicy Crawlers alongside the unique Lil Kicks sneaker exemplifies the brand’s commitment to creativity and fun, signaling an era where candy and culture intertwine in the most unexpected ways.