Chery's LEPAS to Unveil Global Co-Creation Summit for Users

LEPAS to Unveil Global Co-Creation Summit for Users

Chery Group is poised for a significant milestone as it unveils LEPAS, its new energy brand, at the International User Summit from October 17 to 21, 2025. This event, themed "CO-CREATE•CO-DEFINE", marks a global platform where users can engage in co-creating products and fostering ecosystems that redefine mobility.

LEPAS represents Chery's vision for the Ecosystem 2.0 and will showcase its flagship SUV, the L8, which has garnered attention for its innovative design and technology. With 22 years as China’s leading passenger vehicle exporter and over 17 million global users, Chery is strategically positioned to elevate LEPAS onto the international stage. The L8 SUV, highlighted at the International Motor Show in Indonesia, is praised for its "Leopard Aesthetics" and intelligent features, promising a sophisticated driving experience.

This summit serves as a catalyst for LEPAS to engage its global user base and immerse them in the brand's philosophy. Among the various activities planned, LEPAS will host a 'Global Day of Elegant Driving' - China Stop, allowing journalists and users to experience the L8's impressive off-road capabilities across diverse urban landscapes. This event signifies the integration of technology, vehicles, and user lifestyles in a more dynamic way.

In addition, attendees will experience the opening of LEPAS's first Global Boutique Ecological Co-Creation Store, a space focused on lifestyle participation, aiming to cultivate a community of users who share a passion for elegance in mobility.

LEPAS DAY will feature innovative technologies through workshops, driving tests, and open safety trials to demonstrate the brand's commitment to reliability and innovation. The aim is not only to showcase products but also to create a lasting impression and foster meaningful relationships with users.

A significant aspect of the summit is the Global Elegance Lifestyle Partner Program, which invites users and creators interested in diverse lifestyle themes - outdoor adventure, home living, fashion, gastronomy, and fitness. This initiative is designed to collaboratively build 100 elegant lifestyle scenarios, shifting from mere brand messaging to genuine partnership and co-creation.

Recruitment for this program began in September, granting selected partners exclusive early access to driving experiences and involvement in the Key Opinion Consumer (KOC) network. This strategy allows participants to influence product development, lifestyles, and community engagement.

In essence, the 2025 summit signifies a transformative shift for LEPAS as it transitions from product launch to a new era of creation and user-defined experience. Through this synergy of technology and lifestyle, LEPAS aims to inject renewed value into the emerging market of energy mobility, all while embracing its motto - "Drive Your Elegance".

As we count down to the event, there’s palpable excitement in the air as Chery prepares to invite users to not just witness but actively partake in shaping the future of mobility while enjoying the elegance it brings.