Asset Based Lending Unveils New Brand Identity Celebrating 15 Years of Innovation in Private Lending

Asset Based Lending Celebrates 15 Years of Innovation in Private Lending



Asset Based Lending (ABL) recently celebrated its 15th anniversary by unveiling a reimagined brand identity that illustrates its commitment to redefining private lending for real estate investors across the nation. Established in 2010, ABL has rapidly risen to prominence within the mortgage industry, having financed a remarkable $3.3 billion in projects over the years.

The revamp comes at a time of significant growth and evolution for the company, driven by its goal to offer tailored solutions that cater specifically to real estate investors. "When ABL launched, the market was limited in options for real estate investors—particularly in terms of flexibility," stated Kevin Rodman, the CEO. He emphasized that over the span of a decade and a half, ABL has proven its capability of adapting to the needs of investors, prioritizing their requirements through innovative solutions.

As ABL continues to operate in over 40 states, the company maintains its commitment to not just rapid execution of projects but also a comprehensive understanding of local markets. The new navy-and-teal branding signifies this evolution from a start-up disruptor to a major player in the lending industry, showcasing the company’s dedication to remaining at the forefront of change.

"This brand evolution reflects our ongoing journey of growth and innovation within the private lending landscape," said Alyssa Antoci, Executive Vice President for Marketing, HR, and Strategy at ABL. The organization’s commitment to leveraging technology to enhance service delivery is encapsulated in what they refer to as their 'technology renaissance.' This signifies a phase where ABL is focusing on developing new tools aimed at improving borrower experiences, speeding up processes, and increasing transparency in lending transactions.

With evolving market demands, ABL is committed to empowering real estate investors by continuously adapting to their needs. As the lending sector becomes increasingly competitive, ABL understands the importance of genuine partnerships with its clients. Their approach focuses on understanding investor challenges and providing personalized support that aligns with their financial goals.

In celebrating this milestone, ABL invites current and prospective clients to experience this fresh approach to private lending by visiting their website. The integration of cutting-edge technology and a renewed focus on client partnership signals a bright future for ABL as it continues to innovate and lead within the sector.

In conclusion, Asset Based Lending has positioned itself as a trailblazer in the private lending space over the past 15 years. Amid significant changes and advancements in the real estate market, ABL’s commitment to excellence and customer-centric service remains unwavering. As they embark on this new chapter marked by a bold brand identity and transformative service philosophy, ABL stands ready to redefine how private capital can be accessed by real estate investors nationwide.

Topics Financial Services & Investing)

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