#USA #Grand Rapids #NHCA #ProWood #Build the Builder

ProWood's Strategic Alliance with NHCA

ProWood®, a prominent player in the premium pressure-treated lumber industry, has announced its collaboration with the National Hispanic Construction Alliance (NHCA) to empower the next generation of builders. This partnership aims to fill critical knowledge and training gaps within the construction workforce, particularly among Hispanic builders.

Addressing Housing Shortages

The initiative, kicked off by the launch of NHCA's Build the Builder program, is aimed at preparing builders and developers to reinvest in their communities. ProWood's vice president of sales and marketing, Darren Bennett, emphasized the importance of increasing the number of educated and skilled developers as vital in meeting the country's pressing housing needs. He remarked, “Hispanic construction professionals are a crucial part of that future, and NHCA's leadership in supporting their advancement is unmatched.”

The Role of Hispanic Builders

According to NHCA's 2025 State of Hispanics in Construction Report, Hispanic builders now constitute nearly one-third of the U.S. construction workforce, driving 59% of the industry growth between 2018 and 2023. This data underlines the significance of Hispanic professionals in the construction landscape, prompting NHCA's establishment in 2023 by the National Association of Hispanic Real Estate Professionals (NAHREP).

ProWood's Commitment to Training

Through this new partnership, ProWood will support various initiatives aimed at training Hispanic developers. Key aspects include:

• - Launch of Build the Builder: This program will offer in-person cohorts focused on essential real estate fundamentals such as financing, project planning, and community reinvestment.
• - Industry Education: ProWood will participate in NHCA-led webinars to enhance education outreach, encouraging more professionals to join their ranks.
• - Executive Guidance: ProWood will provide insights and guidance through its representation on the NHCA Corporate Advisory Council, ensuring that training initiatives align with real industry needs.
• - Accessible Learning: To make learning more inclusive, NHCA will provide Spanish translations of program materials for its Spanish-speaking members.

Upcoming Event

The first Build the Builder event is scheduled for May 6–10, 2026, in Los Angeles, California. This event will serve as a launching pad for aspiring Hispanic builders and developers to gain valuable skills and network within the industry. Interested parties can learn more or apply for the program now.

About ProWood

ProWood, a brand under UFP Retail Solutions, LLC, is recognized as a leading manufacturer and distributor of lumber products. With a diverse product range suited for both professional builders and DIY homeowners, ProWood stands out for its commitment to innovation and customer satisfaction. With an extensive network across the nation, ProWood continues to set industry standards in education and product expertise.

About NHCA

The National Hispanic Construction Alliance (NHCA) is dedicated to empowering the Hispanic community in the construction sector. Through robust training opportunities and partnerships, NHCA continuously strives to connect professionals in real estate and construction, facilitating broader services for its members.

In conclusion, ProWood's collaboration with NHCA marks a significant step towards bridging the knowledge gap in the construction industry, focusing on the professional growth of Hispanic builders. This partnership exemplifies a commitment to not just business growth, but also community development and empowerment.