#Japan #Tokyo #Japan tourism #Inbound Strategy #CCCJ WEEK

Exploring Sustainable Inbound Tourism at CCCJ WEEK 2026

The upcoming CCCJ WEEK 2026, scheduled for September 10, 2026, at the Prince Park Tower Tokyo, will feature a specialized session focusing on inbound tourism. Hosted by the Japan Chinese Chamber of Commerce, the event aims to tackle pressing challenges and opportunities in Japan's inbound tourism sector, particularly after reaching an unprecedented visitor count of 42 million in 2025.

As the inbound market transitions from recovery to expansion, experts recognize the necessity to shift focus from sheer volume to the quality of tourism experiences. This segmentation is critical as challenges such as overtourism and uneven distribution of tourism revenue become prominent. The session will be designed to discuss strategies to develop high-value regional experiences that capitalize on the cultural richness of Japan.

Session Highlights

The Inbound Committee will feature several industry leaders and practitioners who have successfully implemented innovative practices. They will address key topics such as:

• - Effective management of ski resorts for international tourists.
• - Attracting inbound visitors through local government initiatives.
• - Expanding Japanese cuisine business overseas.

Keynote Address and Panel Discussion

The keynote session will feature a prominent figure who will speak on the need to evolve Japan's inbound strategies from quantity to quality, emphasizing valuable regional experience creation. A subsequent panel discussion titled “Local Revitalization and Affluent Inbound Tourism – Creating Experiences that Generate Income” will provide insights from various experts, drawing on their real-world experiences to present practical perspectives and case studies.

Esteemed Speakers

Among the speakers will be:

• - Mayuko Michikoshi, CEO of BEYOND Co., Ltd., delivering the keynote address.
• - Han Zhang, Marketing Manager from Trip.com Group, discussing high-value projects in collaboration with Shizuoka Prefecture.
• - Masaki Hara, former executive at Hankyu Hanshin Department Stores, presenting insights into regional department store challenges.

The panel includes:

• - Masaki Hara as moderator, alongside local experts like Yuuji Hoshino, President of Iwatake Resort, Karo Narukawa, professor at Chuo University, and Yuko Mizuno, head of inbound tourism at Shizuoka’s Sports and Cultural Tourism Department.

Addressing the Future of Inbound Tourism

In recent times, Japan's inbound tourism market has faced structural challenges, and prioritizing sustainable growth aligns with the need to enhance both tourism revenue and visitor experience quality in harmony with local communities. Discussions will be held on strategies to maximize inbound revenue while prioritizing collaboration with local residents.

Expert insights will be centered around creating sustainable business models focusing on activities such as skiing and golfing, and leveraging other forms of Japanese culture for enhanced tourism. This discussion is aimed at providing actionable insights, enabling participants to apply learned methods in their respective domains as soon as they return to their offices.

CCCJ WEEK 2026 Inbound Session Details

• - Organizer: Japan Chinese Chamber of Commerce
• - Theme: “Strategies for Earning Through Experience in Inbound Tourism: Creating High-Value Markets in Symbiosis with Regions”
• - Date: September 10, 2026, at 16:00
• - Venue: Prince Park Tower Tokyo
• - Access: 3-minute walk from Shibakoen Station (Toei Mita Line) / 2-minute walk from Daimon Station (Toei Asakusa Line and Oedo Line)
• - Participation Fee: ¥5,000 (includes access to other sub-sessions and the event party)

How to Participate

Interested individuals can register for the session through the following link: CCCJ Registration.

Event Format

• - Keynote Address (20-25 minutes)
• - Two Presentations (each 15 minutes)
• - Panel Discussion (60 minutes) followed by Q&A

By focusing on practical insights and real experiences, this session aims to empower stakeholders to effectively contribute to and thrive in the evolving landscape of Japan’s inbound tourism industry.

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For further inquiries, contact Intersect Communications, Inc. (Watanabe or Iwashita) at 03-3233-3527 during business hours (9:00 AM to 6:00 PM, weekdays), or visit our website.