Daybright Financial Welcomes Wes Gilbreath as New Chief Financial Officer to Propel Growth Strategy

Daybright Financial Welcomes Wes Gilbreath as Chief Financial Officer

On July 22, 2026, Daybright Financial announced a significant leadership change, appointing Wes Gilbreath as Chief Financial Officer (CFO), effective from July 20, 2026. Gilbreath steps into this crucial role following nearly two decades of experience in the finance sector, highlighted by a notable history in CFO positions.

Gilbreath's arrival at Daybright comes as the company focuses on scaling its operations and investing strategically for future growth. Previously, he served at Integrity Wealth, where he honed his financial acumen. As CFO, he will be responsible for steering the finance organization, ensuring financial integrity, and supporting the firm’s commitment to excellence.

In a transitionary role, Matt Riordan will remain with Daybright as the Operating CFO after 18 years of dedicated service as CFO. Riordan is expected to play a vital role in facilitating a smooth transition, sharing invaluable institutional knowledge and aiding in the onboarding process for Gilbreath during this critical juncture.

Megan Schneider, the CEO of Daybright Financial, spoke about the leadership evolution, stating, "This is an important step in strengthening our leadership team as we continue to grow. Wes brings deep experience leading finance organizations in our industry, and we're equally fortunate to have Matt continuing in a leadership role. His knowledge, relationships, and leadership have been foundational to Daybright, and his partnership will be critical as we move into this next chapter."

The decision to appoint Gilbreath reflects a thoughtful succession planning process put in place by Daybright Financial over the past year. The leadership structure has adapted to align with the company’s ongoing expansion and long-term strategies, ensuring that the firm remains robust in an ever-evolving market.

Gilbreath expressed enthusiasm about joining Daybright at this pivotal moment, stating, "Daybright has built a strong financial foundation, and I'm excited to join the team at such a pivotal time. I look forward to working closely with Matt and the broader leadership team to support the company's continued success and deliver for our clients."

Founded in 2008, Daybright Financial has emerged as one of the nation’s premier independent and privately-held firms specializing in employee benefits and retirement plans. The firm has achieved remarkable growth through over 60 acquisitions, enhancing its reputation in providing essential services to more than 22,000 employer groups and 3.6 million plan participants across the country.

Furthermore, the company has received accolades, most notably the "Best Places to Work – USA" certification, showcasing its commitment to both its employees and clients.

As Daybright Financial enters this new chapter with Wes Gilbreath at the helm of its financial operations, stakeholders and clients alike can expect continued innovation and leadership in the financial services industry, ensuring the firm not only meets but exceeds the expectations of its diverse clientele. For more details on Daybright Financial and its offerings, the company encourages people to visit daybright.com and follow their updates on LinkedIn, Instagram, Facebook, and YouTube.

In conclusion, the appointment of Wes Gilbreath as CFO marks an exciting new era for Daybright Financial, underscoring its commitment to strategic growth and operational excellence while maintaining strong leadership to guide the firm through future challenges and opportunities.