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The Rise of Authentic Relationships: Omiai's Survey on Marriage Trends in Japan

In recent years, the concept of marriage in Japan has taken a transformative turn. According to a recent survey conducted by Omiai, a prominent matchmaking application operated by Enito Group, the new trend among couples is moving away from superficial expectations toward more authentic and genuine relationships. This emerging preference reflects a broad reevaluation of what constitutes an ideal partnership in modern Japan.

Significant Findings of the Survey

The survey, which gathered responses from 1,292 unmarried individuals aged between 25 and 45 who are actively seeking marriage, was initiated in connection with