On the First Day of Spring, Wine Advocacy Campaign 'Share & Pair Sundays'™ is Launched

Launch of 'Share & Pair Sundays'™

As winter fades and spring ushers in a season of renewal, 2025 marked a significant occasion with the launch of the 'Share & Pair Sundays'™ campaign by the team behind 'Come Over October'™. This initiative, spearheaded by renowned wine writer Karen MacNeil alongside experts in wine communication, Kimberly Noelle Charles and Gino Colangelo, sets forth a mission to advocate for the wine community across all states and beyond.

Purpose of the Campaign

The 'Share & Pair Sundays'™ campaign aims to promote wine appreciation while tackling challenges that the industry faces. With economic uncertainties, competition, and rising tariffs, the wine sector is in urgent need of champions to uphold its interests and relevance. The campaign offers a platform for enthusiasts and producers to unite and celebrate wine's rich cultural significance every Sunday from March 23 to May 25. However, the invitation is extended to share and pair wine not just on Sundays but every day of the week throughout the year.

What to Expect

Over ten vibrant Sundays, participants will be encouraged to explore wine pairings with their meals, share stories, and engage in communal experiences that highlight the essence of wine culture. This campaign connects wine lovers from California to New York and beyond, with participation from various wineries and organizations across the nation. It's a delightful way to either introduce the joys of wine or deepen an existing love for it.

Support from the Industry

Prominent wine brands such as Freixenet Mionetto, Jackson Family Wines, and Southern Glazer's Wine & Spirits have expressed their support for the initiative, alongside renowned media counterparts like Wine Enthusiast and The Somm Journal. Their involvement adds credibility and recognition to the campaign, giving it a robust foundation upon which to advocate wine culture.

Join the Movement

To become a part of the 'Share & Pair Sundays'™ movement, visit www.cometogetherforwine.com or www.shareandpairsundays.com for more information and updates. Follow the initiative on social media @shareandpairsundays and @comeoveroctober for inspiration, tips on pairings, and a behind-the-scenes look at how communities are coming together through this celebration of wine.

Conclusion

The success of the 'Share & Pair Sundays'™ campaign lies in community participation, as wine transcends mere consumption; it embodies community, sharing, and cultural connections. Spring symbolizes renewal, making it a fitting season to embark on this exciting journey towards wine appreciation and community bonding. Together, let’s raise our glasses every Sunday and celebrate the richness that wine brings to our lives.