#Germany #Adidas #Herzogenaurach #GLO Brands #safety footwear

Launch of ADIDAS PRO WORK Safety Footwear

ADIDAS has partnered with GLO Brands B.V. to unveil their latest innovation, the ADIDAS PRO WORK safety footwear collection. This exciting line is tailored specifically for today’s workforce, who seek a perfect blend of performance, protection, and style in their work attire. Launching in August across selected European retailers, this new collection heralds a remarkable entry into the realm of personal protective equipment (PPE).

The ADIDAS PRO WORK line demonstrates an understanding of the diverse needs of workers in industries such as logistics, manufacturing, and transportation. With its modern design aesthetic, this collection offers not only protection but also ergonomics inspired by ADIDAS's renowned athletic heritage.

Key Features of ADIDAS PRO WORK

1. Modern Design for a Contemporary Workforce
The current workforce increasingly desires safety footwear that does more than just comply with safety standards; they want shoes that provide comfort and durability while maintaining a contemporary style. The ADIDAS PRO WORK collection integrates sporty design principles into professional settings, allowing employees to express their style even while on the job.

2. Tailored for Female Workers
Recognizing the importance of inclusivity, the collection features specific models for women, designed to accommodate female foot anatomy for improved fit and support. This attention to detail reflects ADIDAS's commitment to understanding and meeting the needs of all workers.

3. Advanced Safety Features
The footwear is built for various working conditions, from controlled environments to mixed surfaces. They incorporate essential technologies aimed at enhancing comfort and safety. For instance, the shoes feature:

• - Lightweight Construction: A breathable upper combined with a textile anti-penetration insole.
• - Fiberglass Toe Caps: These lightweight toe caps provide protection without adding bulk.
• - EVA Midsole: The cushioned midsole helps reduce fatigue during long shifts.
• - Pressure Equalizer: This innovation alleviates pressure on the feet when kneeling or crouching, offering additional comfort during extended use.

4. Certified Electrical Safety
An added benefit of the ADIDAS PRO WORK collection is its ESD (electrostatic discharge) certification, ensuring that the footwear is suitable for sensitive environments where static electricity could cause risks. Additionally, the absence of metal components enhances safety in workplaces that require metal-free gear.

Launch and Pricing

The ADIDAS PRO WORK collection will hit the market in August, with price points ranging from €100 to €150. This accessible pricing reflects ADIDAS's dedication to improving workplace safety without compromising style or comfort.

About ADIDAS and GLO Brands

ADIDAS, headquartered in Herzogenaurach, Germany, is a globally recognized leader in the sportswear market, employing around 65,000 people and reporting sales of €24.8 billion in 2025. GLO Brands, a division of Bunzl plc, specializes in high-quality PPE and safety solutions worldwide, focusing on innovation and effective distribution.

Conclusion

The launch of the ADIDAS PRO WORK collection sets a new standard in safety footwear by combining cutting-edge design, essential safety features, and comfort. As the workforce evolves, ADIDAS remains at the forefront, ensuring that protection and style go hand-in-hand.