HOTO, the innovative brand specializing in lifestyle tools, is set to launch its products in collaboration with BEAMS, starting on May 30, 2025. The brand is a subsidiary of SEKIDO, based in Minato, Tokyo, and is committed to providing stylish yet functional items that enhance daily life. HOTO's tagline ‘Tools that Design Life’ perfectly captures its mission to bring sophisticated tools for everyday use.
The new product line includes the SNAPBLOQ series, which features an electric precision screwdriver and mini drill, among others. These tools not only serve utility but also appeal as great gift options for various occasions. The product range consists of:
- - SNAPBLOQ Electric Precision Screwdriver Master Set: This set includes an electric screwdriver paired with 56 driver bits, a three-speed setting, and a reversible mechanism for optimal functionality. Price: ¥13,750.
- - SNAPBLOQ Electric Mini Drill Set: A compact drill equipped with 20 durable bits, it delivers adjustable torque settings between 0.1N·m and three speed options (600, 900, 1200 rpm) for versatility. Price: ¥13,750.
- - SNAPBLOQ Electric Mini Rotary Tool Kit: This comes with an electric rotary tool and 38 bits suitable for various tasks, allowing speed adjustments ranging from 15,000 to 22,000 rpm. Price: ¥13,750.
- - 24in1 Precision Screwdriver: An ingenious hand tool that holds 12 double-headed bits, boasting excellent portability. Price: ¥3,960.
- - 28in1 Precision Screwdriver Set: Complete with 28 precision bits including Torx and hex options, enabling a wide array of applications. Price: ¥5,940.
- - 4WAY Compact Air Cleaner: This versatile tool offers powerful suction and blowing features, making it ideal for cleaning dust, inflating, or deflating objects. Its cordless design adds to its convenience. Price: ¥17,600.
Shoppers can experience HOTO products firsthand at selected BEAMS stores across Japan, including locations in Harajuku, Umeda, Kobe, Ginza, Futako-Tamagawa, and Shinjuku. At these locations, customers can engage with knowledgeable staff, who will provide insights on each product and assist with gift consultations.
HOTO aims to elevate the aesthetic and functional appeal of everyday tools, transforming mundane items into stylish accessories. By merging utility with design excellence, HOTO hopes to inspire creators, DIY enthusiasts, and anyone looking to enhance their personal and professional projects.
HOTO, which stands for Home Tools, is redefining conventional thinking about standard tools, aspiring to create not only impressive gadgets but also to encourage users to express their creativity. Average tools will now have a sleek, modern twist, motivating users to push the boundaries of their imaginations.
This launch at BEAMS is an opportunity for Japanese consumers to explore these groundbreaking tools in a sophisticated retail environment, aligning with HOTO's vision of inspiring creativity and innovation.
For more information, visit HOTO's official store at
HOTO JAPAN or follow them on
Instagram. Customers can also explore the BEAMS official online shop
HERE.
For inquiries regarding HOTO's products, please contact: Distributor Division, SEKIDO Corporation at
[email protected] or visit their contact page directly.