#Japan #esports #Sapporo #APEX LEGENDS #Beams

BEAMS Supports Apex Legends Global Series Year 5 Championship

The prominent Japanese fashion retailer, BEAMS, has announced its sponsorship of the prestigious Apex Legends Global Series Year 5 Championship, which will take place from January 15 to 18, 2026, in Sapporo, Japan. This event is expected to draw some of the world’s top players in the massively popular battle royale game, Apex Legends, to compete for the title of the annual champion. This is not just a tournament but a celebration of competitive gaming, filled with excitement and passion.

BEAMS aims to act as a cultural bridge beyond the boundaries of fashion, supporting diverse cultural initiatives including the rapidly growing esports sector. The company believes that by sponsoring such events, it can foster a new community primarily composed of digital natives and enhance its multifaceted brand appeal.

In celebration of this support, BEAMS is launching a special campaign, offering a chance to win a 4-day regular package ticket for the championship. This promotion will be available at three selected BEAMS stores in Sapporo, encouraging purchases that will enter customers into a draw for this coveted ticket.

Apex Legends Global Series Year 5 Championship Ticket Giveaway

From December 4 to December 14, 2025, customers who spend more than 16,500 yen (after tax) at participating stores will be eligible to win one of ten 4-day regular package tickets for the championship. The participants need to make their purchases in one transaction to qualify for the raffle.

Entry Period: December 4 - December 14, 2025
Purchase Requirement: Spend 16,500 yen (inclusive of tax) in a single transaction at one of the selected BEAMS locations.
Announcement of Winners: Only selected winners will be notified, and the results will be communicated in mid to late December.

Participating Stores:

• - BEAMS Sapporo, 1F・2F, 3-8-11 Minami 1 Jo Nishi, Chuo Ward, Sapporo City
• - BEAMS Sapporo Stella Place, B1F, Sapporo Stella Place, 2-5-2 Kita 5 Jo Nishi, Chuo Ward, Sapporo City
• - BEAMS Outlet Sapporo Kitahiroshima, Mitsui Outlet Park Sapporo Kitahiroshima, 3-7-6 Ougimachi, Kitahiroshima City

Important Notices:

• - You must be a registered member of BEAMS CLUB.
• - A purchase history of over 16,500 yen (inclusive of tax) at any of the participating stores during the promotional period is required.

What is the Apex Legends Global Series?

The Apex Legends Global Series (ALGS) is the premier esports competition for the popular battle royale game, Apex Legends, where teams of three compete against each other. The forthcoming Year 5 Championship follows the success of last year’s competition that took place also in Sapporo, which garnered large crowds both onsite and online. Responding to the growing enthusiasm for esports, the 2026 championship promises an exciting new format and various international tournaments including the ALGS Open, featuring 160 teams.

This year, exciting upgrades like the Midseason Playoffs and the grand Championship event are set to deliver exhilarating competitive gameplay that fans and players can look forward to. With unprecedented dynamics and the largest participant pool in its history, the anticipation around the ALGS Year 5 Championship is escalated.

For more details regarding the tournament, please visit the official EA website: ALGS Official Website.

About BEAMS

Founded in 1976 in Harajuku, Tokyo, BEAMS primarily started as a lifestyle retail store known as the American Life Shop. Since then, BEAMS has grown into a pioneer in selecting brands from various sectors including fashion, art, and food, thus leading trends across Japan. The company is notable for its collaborations which generate innovative solutions not just locally, but also through partnerships and creative projects across Asia.

With around 175 stores throughout Japan and Asia, BEAMS has established itself as a cultural community that resonates with diverse generations. For further information, please visit BEAMS Official Website.