Supporting Kumamoto Producers After the 2026 Earthquake
On July 28, 2026, Kumamoto was struck by a devastating earthquake that left many producers in dire need of support.
San Choku Owl, a direct marketing platform operated by
Red Horse Corporation, announced a significant initiative to aid these affected producers beginning August 7, 2026.
This initiative aims to relieve the financial burdens of local producers by waiving sales commissions for a period of 90 days. During this time, the 201 eligible producers within Kumamoto will be able to sell their products without incurring any fees. This effort is designed not only to ease the financial strain on these producers but also to help facilitate their distribution efforts to consumers across the nation.
The Response to the Kumamoto Disaster
In the wake of the earthquake, many producers registered with
San Choku Owl reported their situations and sought assistance for ongoing sales. Understanding the urgency of these appeals, Red Horse Corporation formulated this support plan to back their sales activities and ensure that products can reach consumers despite the challenges faced by the producers.
The decision was made to provide support uniformly across all affected producers within Kumamoto, ensuring that the aid is equitable regardless of the varying levels of damage experienced among different municipalities. This unconditional support seeks to foster resilience in the local agricultural economy, allowing producers to continue their essential work.
Key Aspects of the Support Initiative
- - Target Producers: 201 registered producers in Kumamoto Prefecture, as of August 7, 2026
- - Support Provided: 90-day waiver of sales commissions on San Choku Owl
- - Duration: From August 7, 2026, at 1:00 PM to November 4, 2026, at 11:59 PM
- - Conditions: Only applies to orders placed within the designated timeframe
- - Scope: All affected producers in Kumamoto are included without subdividing by municipality
More information about the participating producers and their products can be found on the following links:
Since the launch of the initiative, many producers have expressed their gratitude for this support, noting how crucial the commission-free arrangement is for their recovery and ongoing business operations.
Promotional Efforts to Further Support Sales
In addition to waiving the sales commissions, the initiative includes promotional efforts utilizing newsletters and LINE messaging to highlight Kumamoto's producers and their offerings. These marketing efforts aim to create greater visibility and awareness among consumers across Japan, further contributing to the recovery of local agricultural businesses. By connecting consumers directly with producers, San Choku Owl aims to foster a sense of community and support during this challenging time.
San Choku Owl: An Overview
San Choku Owl operates as a direct-to-consumer online marketplace connecting producers and buyers without the intervention of traditional market channels. The platform specializes in a wide array of products, including vegetables, fruits, meats, seafood, rice, flowers, plants, and even pet food among 17 categories. Their user-friendly search capabilities facilitate the discovery of preferred product varieties or new food items not previously known. To explore the service, visit their
homepage.
The Vision Behind San Choku Owl
Founded in 2014, Red Horse Corporation has actively supported local governments in their regional revitalization initiatives and observed firsthand the challenges faced by the primary industry. Their mission is to create a framework that enables producers and local businesses to forge their paths towards sustainability and growth by delivering quality products at fair prices directly to consumers.
Through this initiative, San Choku Owl reaffirms its commitment to being a platform where producers can thrive independently, ensure quality supply chains, and contribute to the local economy while emphasizing self-sustainability and community resilience.
Contact Information
For more information about this initiative or other inquiries, please reach out:
This initiative is a testament to the principles of community support and resilience, offering a lifeline to Kumamoto’s producers during a challenging time. As they begin to recover, this support paves the way for a brighter future for local agriculture.