#Germany #Berlin #Roborock #RockMow #RockNeo

Roborock's Outdoor Revolution

Roborock has taken a bold step outside the home with the introduction of its first robotic lawnmower series, RockMow and RockNeo, at IFA 2025 held in Berlin. The theme "Rocking Life, Inside and Out" perfectly encapsulates the brand's vision, inviting consumers to explore the outdoors in a more innovative and effortless way.

As the leader in home robotics, Roborock has been praised for its commitment to simplifying daily chores. This year, it has shifted its focus to the lawn maintenance sector, tapping into its extensive expertise in AI-powered navigation and automation. The RockMow series comprises three new models: RockMow Z1, RockMow S1, and RockNeo Q1, each designed to cater to various lawn care needs.

Innovation in Design and Performance

What sets Roborock's lawnmowers apart is the state-of-the-art technology embedded in each unit. The mowers feature an all-wheel-drive (AWD) system where each of the four wheels is equipped with individual motors, enabling superior driving capabilities on any terrain. This innovative design allows for climbing slopes of up to 39 degrees, making it apt for diverse landscapes. Furthermore, the mowers incorporate an AI-powered obstacle avoidance system that adeptly balances cutting coverage with the ability to navigate around common lawn obstacles.

Celebrating Market Leadership

Roborock's advancements come at a time when the brand has achieved significant milestones. As reported by IDC in 2025, Roborock has been recognized as the number one brand in robotic vacuum cleaner sales across key markets in Northern Europe, Germany, Korea, and Turkey, commanding over 50% market share. The brand has also posted impressive financial results, boasting a 78.96% year-on-year revenue growth, reaching 7.9 billion RMB in August 2025. The company has announced intentions for new listings on the Hong Kong Stock Exchange, further solidifying its place in the market.

New Cleaning Solutions on Display

In addition to its lawnmowers, Roborock showcased several other innovative products set to benefit consumers. The Roborock Qrevo Curv 2 Pro, a robotic vacuum cleaner, was highlighted for its powerful 25,000 Pa suction capacity and unique omni-directional technology that automatically adjusts to various floor types, making cleaning effortless.

Moreover, the F25 Ultra is the latest in Roborock's handheld vacuum lineup, designed for superior wet and dry cleaning. Utilizing high-temperature steam technology, the F25 Ultra effectively disinfects surfaces while remaining gentle on furnishings. Other notable mentions include the H60 Stick Vacuum and the Roborock Zeo X washer-dryer, each bringing cutting-edge features aimed at enhancing household cleaning routines.

Customization with Roborock Saros Z70

Roborock has not only expanded its product range but also enhanced software capabilities with updates to its Saros Z70 vacuum. This model introduces personalization features allowing users to add custom object recognition and interact with their devices through a programming mode, creating a more tailored cleaning experience.

Conclusion

Roborock's advancements at IFA 2025 demonstrate an ambitious and strategic expansion beyond indoor cleaning solutions into comprehensive outdoor care. By harnessing its technology to introduce innovative, high-performance lawn care products, Roborock is poised to redefine maintenance for modern households and solidify its standing as a key player in the smart cleaning industry. The company's commitment to innovation and consumer-centric design is reflected in its growing portfolio, ensuring that Roborock continues to enrich lives across global markets. For more information about their latest products, visit Roborock's website.