Discover the New 'Mushi Cake Ice' from Kimuraya: A Tasty Blend of Tradition and Innovation

Kimuraya's Latest Delight: Mushi Cake Ice

Kimuraya, renowned for its history dating back to 1869, is making headlines with the launch of its innovative dessert, 'Mushi Cake Ice.' This unique creation features the company's beloved steamed cake sandwiched around rich ice cream and will be available exclusively at the Ginza main store starting April 24, 2026, at a price of 550 yen (tax included).

A Blend of Tradition and Modern Taste

The Mushi Cake Ice brings a fresh twist to the long-standing 'Mushi Cake,' a delicacy available since 1981. Maintaining its original recipe, the new product will not only honor the tradition but also cater to the current trend of frozen bread desserts. Creating a fusion of a classic treat with a modern ice cream filling, Mushi Cake Ice aims to set itself apart within the rapidly expanding market of bread-based ice cream.

The ice cream used is crafted from 100% Hokkaido milk and cream, complemented by rich Madagascar vanilla beans, delivering a creamy taste that harmonizes perfectly with the Mushi Cake's gentle sweetness. This thoughtful combination is poised to become a staple for dessert lovers everywhere.

An Inviting Tasting Experience

In advance of the product launch, a tasting event will be held for media representatives on May 13, 2026. Attendees will have the opportunity to sample the new Mushi Cake Ice, alongside other Kimuraya offerings and the fresh branding that has emerged following the company's recent brand integration. Interested participants can find more details and register through the provided application form.

Riding the Wave of the Frozen Bread Dessert Trend

The introduction of Kimuraya's Mushi Cake Ice is timely, coinciding with a noticeable rise in the popularity of frozen bread desserts. This new category has been evolving, beginning with the release of 'Melon Bread Ice' by Lotte in 2011, which quickly followed by Seven Premium's 'Chilled Melon Bread' in 2021. Since then, brands like Hattendo have expanded the market further with their creations, showcasing how bread and ice cream can indeed go hand in hand.

Reasons Behind the Growing Phenomenon:

1. Counteracting Summer Sales Decline: The summer months have posed challenges for bread sales, with Kimuraya’s strategy ingeniously tapping into the ice cream market to offer a refreshing twist during this season.
2. Innovative Freezing Techniques: Breakthroughs in freezing methods ensure that the texture of baked goods remains moist even when frozen, while the cream delivers an ice-like melt-in-your-mouth experience.
3. Synergizing with Convenience Stores: With the expansion of frozen offerings in convenience stores, the practicality and shelf-stability of frozen desserts align perfectly with consumer preferences for ease and reduced food waste.

The Unique Attributes of Mushi Cake Ice

Kimuraya has long recognized that Mushi Cake retains its appeal when frozen, making it a prime candidate for this new format. Development efforts to incorporate this technique into a consumer product have finally borne fruit, thanks to a strengthened collaboration with Kimuraya's main branch triggered by the recent brand unification.

Features:

- Heritage Recipe: The Mushi Cake used in Mushi Cake Ice stays true to its roots, with no alterations made to the time-honored recipe that has delighted customers for decades.
- Instant Enjoyment: Mushi Cake Ice is poised to be enjoyed straight from the freezer, ensuring a unique texture experience that is neither rock-solid nor overly soft, setting it apart from traditional frozen desserts.

Development Journey

According to Development Manager, Ueno, the journey from concept to product took a year, with the team working diligently to maintain the delightful texture of the original Mushi Cake while incorporating ice cream. The result is a well-balanced creation that continues to showcase Kimuraya's commitment to quality and tradition while embracing modern culinary trends.