European Media Delegation Visits GAC to Discover Chinese Automotive Innovations
Exploring GAC: A Journey into the Heart of Chinese Innovation
From January 13 to 16, GAC International welcomed a delegation of media representatives from Germany, Portugal, Finland, Poland, and Greece to its headquarters in Guangzhou, China. This visit was a part of GAC's initiative to strengthen its global footprint and share its advancements in automotive technology with European markets.
During their stay, the journalists experienced firsthand GAC's R&D capabilities, extensive supply chain logistics, and advanced manufacturing processes. A highlight of the tour was the GAC R&D Center, where they learned about several innovative breakthroughs in new energy vehicles (NEVs). The center showcased cutting-edge advancements in areas including intelligent connectivity, lightweight design, and state-of-the-art battery and electric drive technologies.
The media team also had the opportunity to explore the GAC AION factory, recognized as the world's first NEV Lighthouse Factory. This facility marries smart robotics with digital management to achieve an ambitious zero-defect production goal. Notably, technologies such as the Magazine Battery and super-fast charging system were displayed, underscoring GAC's commitment to innovation. A thrilling test ride in the HYPTEC SSR electric supercar, which accelerates from 0 to 100 km/h in just 1.9 seconds, left a lasting impression on the visitors.
Driving various flagship models including the AION V, AION UT, AION Y, HYPTEC HT, GAC ES9, and GAC E9, the journalists were guided by GAC's professional instructors. They experienced the impressive performance and handling that GAC's vehicles offer, especially praising the AION V, which is poised for a launch in Europe as a global strategic model. Its smooth performance and advanced technology captivated the guests.
The visit also featured engaging discussions led by top GAC executives, including President Wei Haigang and Vice President Zhang Fan. Together with GAC's Global COO, Thomas Schemera, and experts in autonomous driving, intelligent connectivity, and battery technology, they shared insights on strategic market initiatives, product plans, and localization efforts aimed at building a solid foothold in Europe.
GAC's commitment to the European market was further validated by its unveiling of the European market strategy at the 2024 Paris Motor Show. The recent media tour reflects the company’s mission to convey its vision of “In Europe, for Europe,” aimed at enhancing its presence in the European EV segment with innovative and high-quality products.
With principles focused on “Top-tier Quality, Pioneering Technology,” GAC plans to launch the global strategic model AION V in multiple European countries within the year. The company continuously emphasizes its “Customer First, Service First” philosophy as it strengthens its brand and product presence, providing smarter, higher-quality, and more tailored mobility solutions to consumers worldwide.
Conclusion
The delegation's visit marked an important step in bridging gaps between Chinese automotive innovations and European markets. By showcasing their technology and engaging directly with media, GAC International is not only strengthening its brand but also paving the way for a broader acceptance of electric vehicles in Europe. With ongoing expansion efforts and a commitment to sustainable innovation, GAC is well-positioned to become a key player in the global automotive industry.