Exciting Spring 2026 Campaign with Laundrin Featuring Shoyo Hirano

Starting from March 1st to March 31st, 2026, Laundrin, a premium home care brand managed by Nature Lab, will hold an exciting campaign where customers can win exclusive original QUO cards decorated with Shoyo Hirano’s imagery. This campaign is a part of Laundrin’s limited-time offer which will be available both at retail stores and online.

To participate, customers are required to spend at least 1,000 yen (tax included) on designated Laundrin products. With their purchase, they can enter the draw via the official LINE account or the web application form. A total of 2,000 lucky winners will be selected to receive the original QUO cards, embodying the essence of Laundrin’s brand visual.

Laundrin has always aimed to deliver little sparks of joy and comfort in everyday life through delightful scents and products. Through this campaign, they hope to broaden the experience of living with Laundrin for many more customers.

Campaign Overview

- Campaign Name: Laundrin Spring Campaign 2026
- Entry Period: From March 1, 2026, to March 31, 2026
- Prizes: Original QUO cards for 2,000 winners
- Eligibility: Entries must be made during the campaign period with purchases totaling 1,000 yen (tax included) counted as one entry
- Eligible Products: All Laundrin products
- How to Enter: Customers can apply through Laundrin's official LINE account, 'Laundrin', or via the online entry form.
- Campaign Website: Laundrin Campaign Site

Prize Image

For this campaign, Laundrin will gift unique QUO cards featuring the original design reflecting the world view of the brand through Shoyo Hirano’s visual

Original QUO Card Image

Note: The image is for illustration purposes only.

About Laundrin

Founded in 2013, Laundrin has risen to prominence as a premium home care brand. Its flagship softener, boasting a classic floral scent, has clinched the number one sales position in Japan for seven consecutive years from 2019 (according to True Data). In August 2023, Laundrin launched a new line of tea fragrance called 'Good Tea Time', which remarkably surpassed 1.1 million units sold in just one month post-launch.

Being conscious of the environmental impact, Laundrin was quick to address the microcapsule issue and has ensured their products do not contain them. Infused with certified organic plant extracts, their softeners are safe even for baby clothing, earning widespread support.

Laundrin seeks to go beyond the typical notions of scented fabric softeners, aspiring to connect with people's hearts and lives through the invisible yet profound essence of scent.

For more information, visit the official Laundrin store at Laundrin Official Store.

¹ True Data refers to the largest statistical database in Japan for consumer purchasing information, covering drugstores and supermarkets between January 2019 and December 2025 for annual ranking by scent.

² Data from August 1 to 31, 2023, reports a total shipment count of Laundrin's Good Tea Time fabric softener, as analyzed by Nature Lab.