#USA #Huntersville #Microban #Freshology #Odor Control

Microban's New Odor Control Technology: Freshology

Microban International has made headlines with its latest innovation, Freshology™, a nature-inspired odor control technology. Unveiled at ISPO Munich from December 3 to 5, this cutting-edge solution is designed to tackle a broad spectrum of odors while keeping fabrics fresher for longer.

Advanced Performance in Odor Neutralization

Freshology excels in its ability to neutralize a wide range of odors simultaneously, outperforming many existing products that typically target single odor profiles. According to Ryan Scott, Senior Product Development Chemist at Microban, the technology was developed by balancing and optimizing performance across multiple chemical profiles. This innovative solution resonates especially well with consumers as it effectively captures an array of body odors rather than focusing narrowly on just one.

Furthermore, Freshology not only neutralizes bad smells but also enhances moisture control and improves the softness and feel of treated fabrics.

Innovative Features and Standards

The technology has been rigorously tested to meet guidelines set by GB/T 33610 and ISO 17299 for four common odorants: isovalric acid, acetic acid, ammonia, and nonenal. This positioning establishes Freshology as a leading contender in the odor control market, addressing unpleasant scents before they become an issue.

Freshology is integrated into synthetic materials like polyester, nylon, and Lycra during the finishing process. It effectively captures odors until the garment is washed, at which point trapped odors are released, refreshing the efficacy of the product. Notably, this technology is non-ionic, allowing additional treatments or technologies to be added during manufacturing without compromising product integrity.

Another significant advantage of Freshology is its formulation, which is free of heavy metals. This makes it a more appealing option compared to chemical treatments that include such compounds. It is also designed to be compatible with existing manufacturing processes, facilitating simple incorporation into production lines.

Presentation at ISPO Munich

Attendees at ISPO Munich can attend a daily overview presentation of Freshology at 10:00 AM, led by James Clayton, Microban's Director of Innovations. For those seeking to delve deeper into this exciting new technology, further information is available on Microban’s official website at www.microban.com.

About Microban

Microban International is a subsidiary of Barr Brands International and is recognized globally for its trusted brands in odor control, antimicrobial solutions, and sanitizing technologies. With a legacy spanning over a century, Microban champions initiatives that keep products cleaner and more effective in odor management by preventing issues before they start. The company operates extensively across North America, Europe, and the Asia Pacific, integrating its technologies into countless consumer products worldwide.

In summary, Freshology represents a significant advancement in odor control technology, merging ecological innovation with practical applications to improve the quality of textiles used in everyday life. Microban continues to lead the way in creating solutions that enhance the consumer experience, ensuring freshness and comfort in fabrics.