#United States #loan officers #mentorship #Sherman Oaks #Premier Plus Lending

Premier Plus Lending: A Model of Growth Through Mentorship

In an ever-changing mortgage industry landscape, Premier Plus Lending sets itself apart by implementing a robust mentorship program and operational support system, significantly boosting loan officer productivity. The company has reported astonishing growth rates that eclipse national averages, showcasing the effectiveness of its unique business model.

Notable Achievements

From January to June 2026, Premier Plus Lending's loan officers experienced an impressive average growth of 25.7% in funded units and 40.9% in volume on a per-person basis. These figures far surpass the Mortgage Bankers Association’s forecasted growth of just 8% for nationwide single-family mortgage originations. This marks Premier Plus Lending as a formidable player in the mortgage sector, with its loan officers achieving more than five times the projected market growth.

The Key to Success: Strategic Support

Artin Babayan, founder and CEO of Premier Plus Lending, attributes this success not merely to attracting talent but to a well-structured support system that empowers loan officers to thrive. Babayan emphasizes, “Talent is only part of the equation; they require the right people, resources, and environment.” The company handpicks mortgage professionals who possess ambition, expertise, and a customer-first attitude.

Loan officers at Premier Plus Lending receive support from experienced processors, skilled in-house underwriters, and effective operational leadership. The company's cutting-edge technology coupled with dedicated marketing resources significantly minimizes operational overhead, allowing loan officers to concentrate on what truly matters: serving clients and building lasting referral relationships.

A Culture of Collaboration and Mentorship

Collaborative effort among loan officers is central to the culture at Premier Plus Lending. This ecosystem encourages team members to share successful strategies and learn from one another, particularly when handling complicated lending situations. Babayan cites the success of two individuals who, with no prior experience in the mortgage industry, were mentored and developed into nationally recognized top originators, showcasing the power of effective training and support.

Navigating the Challenges of the Market

As the mortgage market battles rising interest rates and limited housing stock, Premier Plus Lending’s loan officers are achieving production levels significantly above market expectations. Babayan holds that true expansion is not solely measured by hiring numbers, but by how well a platform facilitates individual growth for each loan officer.

About Premier Plus Lending

Founded in 2023 with headquarters in Sherman Oaks, California, Premier Plus Lending combines the expertise of proven loan officers with seasoned processors and industry veterans. The organization is celebrated for being the number one retail mortgage provider in the San Fernando Valley and has earned the title of the fastest-growing mortgage company in Southern California. They shattered previous records by reaching $500 million in loan production in 2025 and reported a 70% yearly growth in volume alongside a 59% increase in loans closed.

Conclusion

Premier Plus Lending’s approach to mentorship and collaboration offers a refreshing perspective in the mortgage business, ensuring that loan officers are equipped to achieve exceptional outcomes while navigating a complex market. With their robust operational framework and a commitment to fostering talent, Premier Plus Lending is redefining expectations in the lending industry.