#Japan #Osaka #Sandalwood #BOTANIST #Hinoki

BOTANIST's Revamped Foam Body Soap Launch

On October 1, 2023, the botanical lifestyle brand BOTANIST, owned by I-ne Co., Ltd. based in Osaka, will unveil its newly reformulated "Botanical Body Soap Foam Moist" in supermarkets and variety shops across Japan. Online sales will begin on October 3, 2023, through their official website and various e-commerce platforms.

The Essence of Forest Bathing

The updated body soap features a refreshing combination of Hinoki (Japanese cypress) and sandalwood fragrances that offer a unique, forest-bathing experience. This revitalizing scent invokes tranquility and relaxation, transforming your bath time into a serene sanctuary.

Key Improvements in the Reformulated Soap

1. Enhanced Fragrance: Infused with phytoncide, a natural ingredient emitted by trees, the soap provides an aromatic atmosphere resembling a peaceful forest. The fragrance transitions through the stages of your shower:
- Immediately After Pumping: A delightful bouquet of bergamot, lavender, and eucalyptus fills the air.
- While Rinsing: The refreshing hints of Hinoki, along with clear notes of jasmine and floral elements like rose and lily of the valley, emerge.
- After Towel Drying: A lingering, luxurious scent of sandalwood and patchouli envelops you, ensuring a satisfying aromatic experience post-bath.

2. Increased Foam Production: With a redesigned pump head, the new formulation delivers three times the amount of foam with each press in comparison to the previous version. This means you can enjoy a rich, creamy lather that maintains its fullness longer, enhancing your bathing experience.

3. Moisturizing Ingredients: The inclusion of liquid shea butter provides deep hydration, mimicking the skin's natural oils and ensuring a silky softness. Combined with botanical milk ingredients, your skin will feel moisturized and nourished.

4. Plant-Based Cleanliness: Crafted with gentle, plant-derived cleansing agents and aloe vera extracts, this body soap supports skin health and provides a moisturizing wash.

5. Elegant Packaging: Keeping aesthetics in mind, the packaging has been redesigned to reflect BOTANIST's signature transparency, complementing the hair care line.

Sustainability Commitment

In line with its sustainability efforts, BOTANIST employs environmentally conscious packaging made from biomass PET and uses upcycled Japanese Hinoki essential oils for its fragrance. The commitment to sustainability aligns with BOTANIST's broader philosophy of living harmoniously with nature.

For those interested in sustainable practices, BOTANIST provides various eco-friendly initiatives detailed on their sustainability website.

Product Line Details

• - Product Name: BOTANIST Botanical Body Soap Foam Moist
• - Volume/Price: 500mL for ¥1,100 (tax included); Refill package of 440mL for ¥946 (tax included)

Release Information

The revamped body soap will be available from October 1, 2023, in select drugstores and variety stores, with online sales starting on October 3, 2023, across platforms like Rakuten, Amazon, Yahoo! Shopping, Qoo10, and ZOZOTOWN.

Explore more about BOTANIST and its philosophy through their official website, Instagram, and X.