#USA #Kissimmee #Digital Out-of-Home #ABCS Insights #Screenverse

ABCS Insights Partners with Screenverse

ABCS Insights, a frontrunner in advertising analytics, has been appointed as the primary measurement partner for Screenverse, a leading network in digital out-of-home (DOOH) advertising. This strategic partnership aims to enhance the attribution and performance monitoring of advertising campaigns conducted through Screenverse's extensive DOOH inventory.

A Comprehensive Approach to Measurement

Through this collaboration, ABCS Insights will provide thorough campaign validation and optimization services. These will encompass various areas including brand awareness, consideration, and increases in sales uplift. Additionally, the partnerships will see the integration of insightful metrics such as iROAS (incremental Return on Advertising Spend) to deliver a well-rounded view of campaign effectiveness.

ABCS Insights employs advanced deterministic datasets to ensure accuracy and depth in its analytics. Notably, the data sources include:
1. A 23 million-household receipt panel
2. A 20 million-member survey panel in the U.S.
3. A location dataset encompassing 70 million individuals

This privacy-conscious location data allows marketers to gain precise insights into consumer interactions with out-of-home placements, making it possible to establish a reliable correlation between advertising exposure and subsequent consumer behavior.

Industry Leaders Join Forces

Jerome Shimizu, CEO of ABCS Insights, shared his enthusiasm for the partnership, commenting, "We are thrilled to partner with Screenverse to provide a comprehensive measurement solution. Their leading network of over 100,000 digital screens placed strategically across 210 markets empowers advertisers to drive results throughout all stages of the marketing funnel. Our metrics and optimization capabilities beautifully complement this versatility."

Montana Accavallo, Senior Vice President of Programmatic and Client Strategy at Screenverse, expressed confidence in the partnership, stating, "At Screenverse, we prioritize collaboration with partners that not only grasp the evolving dynamics of programmatic DOOH but also push the industry forward. ABCS Insights distinguished themselves as our preferred measurement partner thanks to their extensive expertise, adaptable methodology, and commitment to providing actionable insights across channels. As demands for a strong ROI increase among advertisers, this partnership highlights the essential role of robust measurement in unlocking the full potential of DOOH advertising in conjunction with the broader media mix."

The Profile of ABCS Insights

Founded in 2020 and based in Kissimmee, Florida, ABCS Insights specializes in outcome-driven advertising measurement. They empower media publishers, brands, and agencies to accurately assess the real-world impact of their advertising efforts. Their unique approach is characterized by a privacy-first and cookieless methodology, which adeptly connects media exposure to tangible business outcomes through deterministic models, test-versus-control studies, and scalable survey techniques. Additionally, ABCS insights offer sophisticated audience segmentation and in-flight optimization services.

Their measurement capabilities are fueled by a unified consumer panel dataset covering over 40 million households across the country, delivering retailer-specific, item-level sales insights across a broad spectrum of industries, including CPG, QSR, hospitality, finance, travel, and technology.

In a testament to its rapid growth and impact, ABCS Insights was ranked 59th on the 2025 Inc. 5000 list of America's fastest-growing private companies and recognized third in the Advertising, Marketing, and Public Relations category. These accolades underscore the company's rise to prominence as a trusted source for independent, outcomes-focused advertising measurement solutions.

For additional details, visit ABCS Insights.

About Screenverse

Established in 2020, Screenverse has emerged as the largest network of digital out-of-home media in the physical realm. It bridges advertisers with top-tier DOOH media across the nation. Over five years, Screenverse has built a formidable portfolio comprising over 100,000 digital screens spanning various networks, including billboards, urban panels, and screens in retail centers and cinemas. Their programmatic and direct-buy options attract some of the world's top brands and agencies, consistently delivering significant results for both advertisers and media owners.

To explore more about Screenverse, visit Screenverse Media.