#Japan #Shibuya #Shibuya, Tokyo #Taiheiyo Shoken #All JAPAN

'All JAPAN in Shibuya': A New Era of Regional Promotion

In response to the growing demand for regional promotion among inbound tourists, Taiheiyo Shoken Co., Ltd. is set to launch 'All JAPAN in Shibuya', a unique urban promotion initiative. Scheduled to commence on May 24, 2026, this event will unfold at the bustling Shibuya Center Street, which sees up to 40,000 international visitors daily. The aim is to introduce the unique attractions of Japan's regions to the world, transforming mere product purchases into an initiating experience for travel.

Event Objectives

The standout feature of this initiative is its ability to leverage the overwhelming foot traffic of Shibuya Center Street while ensuring that the value of local regions is not confined to transient consumption. Unlike traditional product exhibitions, which often focus solely on sales, this project will create opportunities for visitors to engage with the specific regions represented through proactive public relations efforts. Thus, the event acts as an urban marketing hub that facilitates a deeper connection between local cultures and foreign tourists, allowing them to discover and appreciate the inherent value of these regions.

Moreover, 'All JAPAN in Shibuya' functions as a test marketing ground for understanding foreign visitors' preferences, thereby allowing exhibitors to tailor their offerings effectively. This event is designed specifically for inbound tourists, making it a beneficial platform for local businesses wishing to appeal to an international audience.

Event Details

• - Event Name: All JAPAN in Shibuya
• - Dates: May 24 (Sunday) to May 25 (Monday), 2026
• - Hours: 12:00 PM to 5:00 PM each day
• - Location: L Street, 26-7 Udagawacho, Shibuya, Tokyo
• - Expected Visitors: Foreign tourists visiting Japan
• - Number of Exhibitors: 7 organizations (planned)
• - Activities: Sale of local special products (including food items and crafts), dissemination of tourism information, and regional public relations.

Exhibitor Registration/Contact Information

Exhibitor registration for the event is currently underway. For more information, check the detailed document here.

A Message from the Organizer

According to Ai Nitto, head of the Regional Collaboration Division at Taiheiyo Shoken Co., Ltd., "We aim to create an opportunity for those passionate about their local heritage to showcase their values on the vibrant stage of Shibuya. We want visitors from all around the world to immerse themselves in the full breadth of Japanese culture and truly enjoy every moment. Our mission is to forge a new connection between local regions and the world from Shibuya."

About Taiheiyo Shoken Co., Ltd.

• - Location: 14-13 Udagawacho, Shibuya, Tokyo, 3rd Floor, Udagawacho Building
• - CEO: Daisuke Suzuki
• - Established: 1974
• - Main Activities: Development and management of inbound tourism initiatives (Shibuya Bai), coordination for regional tourism invitations (Katsugite), outdoor advertising (Shibuya Canvas), media projects (Shibuya News, Harajuku Omotesando News), real estate-related services (buying/management).
• - Website: Taiheiyo
• - Contact for this Event: Ai Nitto, Katsugite Project Manager, Taiheiyo Shoken Co., Ltd.

Phone: 03-3476-2031 (Main)
Email: [email protected]