#Japan #Tochigi #Meiji #Fruit Juice #Tochiai Strawberry

New Limited Edition 'Fruit Juice Gummies Special' Series

Meiji Co., Ltd. (CEO: Bunjiro Yao) is excited to announce the launch of its new seasonal product: the 'Fruit Juice Gummies Special', featuring the delicious juice of Tochiai strawberries cultivated in Tochigi Prefecture. Available in a limited release starting December 16, 2025, this exciting new gummy is set to hit convenience stores and station shops nationwide.

Highlighting Tochiai Strawberry Juice

In this debut edition, the gummies incorporate 100% Tochiai strawberry juice (calculated based on fresh juice equivalent). This special variety was chosen for its unique sweetness and balanced flavors, which are less tart compared to other strawberry types. The 'Fruit Juice Gummies' brand focuses on delivering the true taste of fruits, and Tochiai strawberry juice perfectly encapsulates the intense sweetness, aroma, and freshness expected in this delightful treat.

The Feel of the Gummies

Each gummy captures the pure sweetness and delightful fragrance of the Tochiai strawberry. The taste is characterized by its fresh and juicy profile that consumers are sure to love. To further enhance the experience, random heart-shaped gummies are included, providing a touch of surprise to each pack and creating a special moment for the consumers when they encounter this product.

Product Details

• - Product Name: Fruit Juice Gummies Special Tochiai Strawberry
• - Weight: 47g
• - Price: Open price
• - Unique Feature: Approximately 5.3 grams of 9.0 times concentrated Tochiai strawberry juice is used to ensure the final product contains 100% equivalent of fresh juice by weight.

Expanding the 'Fruit Juice Gummies' Series

This new 'Fruit Juice Gummies Special' series maintains a commitment to using 100% fruit juice (fresh juice equivalent) and no artificial coloring. Each product is crafted with specific fruit varieties and origins in mind, underlining Meiji's dedication to quality and authenticity.

The Essence of Tochiai Strawberries

Tochiai strawberries are recognized for their unique flavor profile, with a sweetness that resonates well with consumers. By selecting this strawberry varietal for the initial release, Meiji emphasizes its mission to provide a genuine fruit experience. Additionally, market feedback has been overwhelmingly positive, with Tochigi Prefecture strawberry farmers tasting and endorsing the product.

Continuing Innovation in the Gummy Market

Through this product launch, Meiji aims to broaden the appeal of gummies and contribute to the healthy lifestyles of consumers. Alongside the Special series, the company is also renewing the packaging of its classic 'Fruit Juice Gummies' (grape, mandarin, muscat) starting March 4, 2025. The revamped packaging features larger fruit images to clearly convey the fresh flavors to consumers, making the products more eye-catching and engaging.

Available Varieties

The redesigned 'Fruit Juice Gummies' will include:

• - Fruit Juice Gummies Grape (54g)
• - Fruit Juice Gummies Mandarin (54g)
• - Fruit Juice Gummies Muscat (54g)
• - Price: Open price for all varieties.

With these new and refreshed offerings, Meiji continues to innovate in the gummy segment, ensuring delightful flavors and a joyful experience for all gummy lovers. So mark your calendars for December 16, 2025, and get ready to indulge in the luxurious taste of Tochiai strawberry gummies!