Japanese Eel Restaurant AMON Expands into the World
As the franchise of the renowned "Japanese Eel Restaurant AMON" opens its first overseas branch in Malaysia, the restaurant aims to bring the intricacies of Japanese eel cuisine to an international audience. Scheduled to launch on November 1, 2025, in the multicultural upscale district of Mont Kiara, Kuala Lumpur, this new restaurant will offer authentic eel dishes to both locals and the Japanese expatriate community.
A Commitment to Tradition
Founded in Japan, AMON's slogan embodies the essence of warmth and familial bonds: "A warm time beginning with eel cuisine." The restaurant’s philosophy rests on serving food that evokes cherished moments among families and friends. With years of expertise in eel preparation, AMON is determined to spread this rich tradition beyond Japan’s borders.
Mont Kiara, known for its diverse demographic and a significant Japanese population, provides the perfect backdrop for AMON's international debut. The restaurant seeks to not only satisfy the palates of local residents but also to reconnect Japanese expatriates with a taste of home.
Focus on Quality Ingredients
Top-Quality Japanese Eel
In an effort to serve high-quality eel at an affordable price, AMON sources its eel from young fish raised in strict environments similar to those in Japan. By bypassing traditional distributors, AMON acquires its exceptionally fatty, thick eels through unique supply routes, ensuring that quality is never compromised.
Signature Sauce
AMON features an original sauce, crafted from sweet soy sauce sourced from a historic soy producer in Kyushu. The restaurant’s representative, Megumi Kohta, previously trained at a Michelin-starred restaurant, dedicated time and research to develop the perfect glaze that enhances the richness of the eel while providing a unique flavor profile, only available at AMON.
Traditional Broth Collaboration
AMON collaborated with a respected broth vendor, established during the Ansei era, to create a special broth that enhances the overall dining experience. Utilizing premium bonito flakes, this delicately flavored broth accentuates both the eel and the unique sauce, offering diners a memorable taste.
Heartfelt Culinary Experience
AMON believes that each serving of eel can create "warm moments" that deepen connections among family and friends. This heartfelt mission is reflected in every plate served, ensuring that diners experience the warmth and comfort associated with their meals.
Comments from Megumi Kohta
Megumi Kohta expressed her excitement about opening the first overseas location, stating, "It has long been my dream to establish our brand abroad, and I cannot wait to share the deliciousness of Japanese eel with the people of Malaysia. Through this venture, I hope we can contribute to the global appreciation of Japan's exceptional culinary culture."
New Location Details
- - Store Name: Unagiya Edonadai AMON 1 Mont Kiara
- - Opening Date: November 1, 2025
- - Address: Lot G-23A, 1 Jalan Kiara, Mont Kiara, 50480 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
- - Phone Number: 03-3005-4048
- - Hours: 12:00 - 21:00
- - Closed: None
- - Seating Capacity: 48 seats
AMON's Journey So Far
The journey of the "Japanese Eel Restaurant AMON" began in October 2023, catering to diners with high-quality eel dishes starting from around 1,000 yen. Starting in Nezu, Tokyo, it has expanded its reach with ten locations from Yamagata to Fukuoka. In July 2025, a new concept specializing in eel bento was launched in Tokyo, further aligning with AMON's commitment to providing unforgettable dining experiences.
For more information about domestic locations, please visit AMON's official website.
Company Overview
- - Company Name: Amon Co., Ltd.
- - Location: 5-27-3 Shiba, Minato-ku, Tokyo, 108-0014 Japan
- - CEO: Megumi Kohta
- - Business: Franchise operations of "Japanese Eel Restaurant AMON"
- - Phone Number: 050-1720-4597
- - Website: https://unagi-amon.com/
- - Established: September 15, 2023