Princess Cruises Unveils Star Princess Float in Festive Rose Parade Ceremony with Ambassador Jill Whelan
Princess Cruises Celebrates Star Princess Float at Rose Parade
In a vibrant ceremony, Princess Cruises recently marked the christening of its float for the iconic Rose Parade®, set to dazzle onlookers during this year's New Year's Day festivities. This tradition blends maritime heritage with joyful celebration, featuring celebratory ambassador Jill Whelan, who humorously named the float Star Princess while breaking a bottle of Pantalones Organic Tequila, emphasizing the company’s nautical roots.
The event took place at the Pasadena facilities of Artistic Entertainment Services, the team responsible for the float's intricate design and floral adornments. This float stands as a testament to the ship's features, showcasing Sphere Class architecture, which includes state-of-the-art amenities like The Dome, an innovative relaxation space, and the architectural centerpiece of the ship, the sphere-shaped Piazza.
The Star Princess float is designed to ignite excitement for the upcoming inaugural Alaska season in 2026. Princess Cruises, recognized as the top cruise line in Alaska, aims to evoke the splendor of Alaska’s breathtaking landscapes through this float. The float will depict an array of Alaskan elements, including shimmering blue glaciers, majestic bald eagles, and humpback whales, all crafted from over 300,000 fresh flowers and natural materials.
Unlike the dreary winter many parts of the country face, the Rose Parade is a grand celebration characterized by brilliant sunshine and a parade of vibrant floral floats, spirited marching bands, and impressive equine units. This year, around 800,000 spectators are expected to line the 5½-mile route, while more than 28 million viewers are anticipated to tune in via television, further expanding the celebration's reach across the globe.
The float measures an impressive 55 feet long and 21 feet high, showcasing the artistry and dedication of its builders at Artistic Entertainment Services. Beyond captivating designs, the float embodies the spirit of a Princess Alaskan cruise, reflecting its natural beauty and wildlife.
In her exciting declaration during the ceremony, Jill Whelan expressed, “I name this float Star Princess – may God bless her and all who cruise down Colorado Boulevard on her.” Her words beautifully encapsulated the sense of community and festive spirit associated with both the cruise line and the beloved parade.
The 137th Rose Parade, themed The Magic in Teamwork, promises a range of festive events, culminating in the famous College Football Playoff Quarterfinal at the Rose Bowl Game following the parade. Princess Cruises is poised to share its commitment to enriching cruise experiences as they present the float.
Additionally, Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, adds a touch of celebration to the event, emphasizing fun and joy. Their tequila is a USDA-certified organic spirit that has already garnered significant acclaim, including a Double Gold award.
With each passing year, Princess Cruises continues to set the standard for unforgettable travel experiences, seamlessly blending the luxurious world of cruising with the sparkle of aquatic festivities. Star Princess is not just a ship; it’s a voyage into the heart of Alaska, soon to be mirrored by a stunning floral representation at the Rose Parade that will enchant viewers and participants alike.
For more information on Princess Cruises and the many adventures they offer, guests can reach out to their professional travel advisors or visit the official Princess website. This year's participation in the Rose Parade is yet another way that Princess Cruises demonstrates their commitment to creating magical experiences on and off the water.