#London #United Kingdom #financing #H.I.G. WhiteHorse #Globe Group

H.I.G. WhiteHorse Secures Financial Partnership with Globe Group

In a significant move to bolster growth in the marketing sector, H.I.G. WhiteHorse, a credit affiliate of the global investment firm H.I.G. Capital, has announced a comprehensive financial package designed for Globe Group, a leading marketing services provider based in Neuilly-sur-Seine, France.

Established in 2002 by Jérémy Dahan, Globe Group specializes in operational marketing services, offering its expertise to over 180 renowned brands across various consumer sectors, including technology, beauty, and luxury goods. With operations spanning eight countries, the company has demonstrated remarkable scalability and adaptability, essential traits in today’s dynamic market landscape.

Globe’s impressive portfolio is built on its ability to drive sales growth through its three main areas of service: brand activation, outsourced sales forces, and merchandising. The company prides itself on delivering complex activations and engaging in strategic procurement procedures that leverage its relationships across different markets.

As Globe looks to embark on its next growth phase, founder Jérémy Dahan is committed to reinvesting significantly within the company, ensuring continuity in leadership and alignment with its strategic goals. H.I.G. WhiteHorse Europe has tailored a financial package aimed at equipping Globe with the necessary resources to pursue an aggressive expansion strategy, particularly through acquisitions and investment in new technologies.

Pascal Meysson, the Director of H.I.G. WhiteHorse Europe, expressed enthusiasm about the partnership, stating, "Globe has sustained impressive growth over the years due to its comprehensive service offerings and effective execution. We are excited to collaborate with Jérémy Dahan to support the ongoing expansion of the Group through our customized financing solution.”

Charles Bourgeois, General Director of H.I.G. WhiteHorse Europe, echoed this sentiment, remarking, "We are delighted to support Globe, a company we have been closely monitoring for several years. Globe exemplifies the qualities we seek in our investments—a leadership position, an exceptional management team, exposure to a growing and resilient market, and a strong track record of financial performance.”

About Globe Group

Globe Group is recognized as a leading specialist in shopper marketing and sales activation within Europe. The company empowers brands through integrated solutions that cover field marketing, outsourced sales forces, and retail activation services. By combining strategic expertise with robust local execution, Globe helps its clients enhance visibility, engagement, and sales across in-store and out-of-store distribution channels. For additional insights, visit globe-groupe.com.

About H.I.G. Capital

Founded in 1993, H.I.G. Capital stands out as one of the premier global alternative investment firms, managing approximately $74 billion in capital. Headquartered in Miami, H.I.G. has a wide-reaching presence with offices across the U.S. and internationally in key cities such as London, Paris, and Hong Kong. H.I.G. specializes in providing debt and equity capital to mid-sized companies, employing a flexible and operationally-focused approach to create value. The firm has successfully invested in and managed over 400 companies worldwide, showcasing its robust portfolio that exceeds $53 billion in cumulative revenues from its current holdings. Further information can be found at hig.com.

Conclusion

With H.I.G. WhiteHorse's significant financial backing, Globe Group is well-positioned to capitalize on its operational strength and market leadership, facilitating further growth and enhanced service delivery across Europe. This partnership illustrates the effective collaboration between investment and marketing services, ultimately benefiting a wide spectrum of brands and consumers in the evolving marketplace.