Celebrate Love with Your Furry Friend at PetSmart's Free Valentine's Day Party

PetSmart Celebrates Valentine's Day with Free In-Store Party

As Valentine's Day approaches, PetSmart is unleashing the love for pets across the country with a unique celebration. On February 14, 2026, all pet owners are invited to join the fun at their local PetSmart store from 12 to 2 p.m. The in-store Valentine's Day Party is designed to honor the special relationship between pets and their humans, offering a variety of complimentary treats, festive activities, and memorable photo opportunities.

Studies show a shift in how younger generations celebrate love, with Gen Z (51%) and Millennials (41%) preferring the company of their pets over traditional partners on this day. In response to this growing trend, PetSmart is creating a welcoming space for pet parents to shower their furry friends with love.

Visitors can expect delightful freebies such as treats for their pets and festive paw print cards to decorate. The store will set up a cheerful backdrop for photography, enabling pet owners to capture adorable moments with their well-dressed companions. The party atmosphere is enhanced with props and assistance from PetSmart associates, making it a stress-free experience.

“Pet parents don’t just love their pets; they see them as family,” explained Bradley Breuer, senior vice president of marketing at PetSmart. This event is part of PetSmart’s initiative to reinforce the sentiment that pets are cherished family members deserving of recognition and affection on Valentine's Day. It's an opportunity for both pets and their humans to indulge in guilt-free treats and enjoy each other's company in a festive setting.

In preparation for the event, PetSmart has provided tips to help pets look their best for the camera:
1. Practice at Home: Pet parents can take some practice shots at home to get their pets accustomed to being photographed.
2. Dress for Success: Outfits like pajamas, robes, or simple accessories such as collars or bandanas can enhance a pet's charm.
3. Active Play: A little pre-party playtime can help pets release energy, making them more relaxed for photos.
4. Attention Grabber: Holding a favorite toy can help maintain pets’ focus during the shoot.
5. Celebrate Love: After the photo session, pampering pets with extra treats will reinforce the joyous moment.

The Valentine's Day Party will also feature an exclusive collection for pets, available through PetSmart's website and stores. Items include cozy robes, festive toys, and gourmet treats, perfect for any pet parent looking to pamper their four-legged family member. Moreover, members of PetSmart’s Treats Rewards program can earn double points on every Valentine's Day purchase made before February 15.

This year, treat your pet to a Valentine’s Day filled with joy, love, and memories. For more details and to view the complete Valentine's Day collection, visit PetSmart.com. The event is designed to be approachable and fun for everyone, following the pet-friendly policies observed by PetSmart. Join the nationwide celebration and make lasting memories with your beloved pet this Valentine's Day!

Disclaimer: Free items are available while supplies last, on a first-come, first-served basis.