#CFO #VASA Fitness #Michael Schwindle

VASA Fitness Welcomes Michael Schwindle as New Chief Financial Officer

In a significant strategic move, VASA Fitness, a prominent high-value, low-price fitness operator in the United States, has announced the appointment of Michael Schwindle as Chief Financial Officer (CFO). This decision is expected to bolster the company's ambitious growth trajectory, significantly enhanced by Schwindle's extensive experience in retail and consumer finance.

Schwindle brings over three decades of expertise in financial and operational leadership, having served in key roles at notable companies such as Vera Bradley, Claire's, and Payless ShoeSource. His comprehensive background encompasses a spectrum of financial strategies and capital management, positioning him well to steer VASA Fitness through its next phase of expansion and development.

In his most recent position as CFO at Vera Bradley, Schwindle was pivotal in crafting financial strategies that drove successful capital allocation and operational performance. His deep understanding of multi-unit retail environments and a track record of executing transformative cost efficiencies will be invaluable to VASA Fitness as it scales its business.

Rich Nelsen, the CEO of VASA Fitness, articulated confidence in Schwindle’s capabilities, stating, “Michael has the strategic financial expertise to help VASA scale in a disciplined, cost-effective way.” This sentiment reflects a broader vision for the company as it aims to enhance its physical footprint across the nation.

As the new CFO, Schwindle will take charge of various crucial functions including finance, accounting, treasury, and procurement. His strategic oversight will support VASA's disciplined club expansion and focus on long-term enterprise value. Additionally, he will play a key role in managing essential stakeholder relationships and executing significant market transactions, ensuring that operational initiatives align with the company's ambitious growth plans.

VASA Fitness operates over 70 locations across several states including Colorado, Utah, Oklahoma, and more, promoting an innovative