#Japan #Tokyo #Customer Experience #Fujita Kanko #Washington Hotels

Fujita Kanko and Washington Hotels: A Strategic Partnership

In a significant development for the hospitality industry, Fujita Kanko Co., Ltd. has announced its strategic partnership with Washington Hotels Co., Ltd. effective from February 12, 2026. This collaboration promises to enhance customer experiences and broaden membership benefits for travelers using the respective hotel chains.

Fujita Kanko, headquartered in Bunkyo, Tokyo, has a rich history in the Japanese tourism sector, being a pioneer since establishing the Hakone Kowakien in 1948 and Chinzanso (now Hotel Chinzanso Tokyo) in 1952. Conversely, Washington Hotels, based in Nagoya, Aichi, has built a reputation for offering quality accommodation through its extensive network of 43 hotels, including Washington Hotel Plaza and Washington R&B Hotels. Both companies share a common brand identity under the Washington Hotels label, giving them a unique avenue to collaborate further.

The partnership aims to leverage synergies in customer profiles, geographic complementarity, and brand sharing. This decision follows a thorough assessment of the overlapping demographic characteristics and mutual benefits derived from a joint approach to bolster brand value and improve corporate standing for both parties. Fujita Kanko recognizes Washington Hotels as an indispensable partner in the growth strategy of its WHG business, with aspirations for sustained growth and brand enhancement over time.

One of the key highlights of this partnership is the cross-utilization of their member programs. Starting April 1, 2026, members of THE FUJITA MEMBERS and Washington Hotels’ Washington Net will be able to enjoy reciprocal benefits. This initiative seeks to improve customer convenience and expand customer bases across the involved hotel chains.

Members of THE FUJITA MEMBERS will now have the option to reserve accommodations at any of the Washington Hotel Plaza and Washington R&B Hotels throughout the country, making use of exclusive points services and membership perks. This merger of loyalty programs is anticipated to provide customers with a wider range of options and increased convenience, ultimately enhancing their lodging experience whether for business or leisure.

Additionally, both companies are also in discussions to facilitate mutual utilization of their shareholder benefits, ensuring that interests are aligned for the enhancement of customer experience.

As for Washington Hotels, they will soon allow reservations at Fujita Kanko’s facilities via Washington Net’s official website starting from April 1, 2026, with an initial list featuring 18 direct-operated facilities. This integration is expected to create a seamless experience for customers enabling them to navigate easily between loyalty programs and offerings—a move widely recognized as a crucial step towards customer-centric service in today's competitive hospitality landscape.

Overview of Washington Hotels Co., Ltd.

• - Name: Washington Hotels Co., Ltd.
• - Location: 3-23-5 Uechiyama, Chikusa-ku, Nagoya City, Aichi Prefecture
• - Business: Hospitality and restaurant services
• - Established: May 11, 1961
• - Official Website: Washington Hotels
• - Facilities Managed: Washington Hotel Plaza, Washington R&B Hotels
• - Number of Facilities: 43

Total Rooms: 9,469

Overview of Fujita Kanko Co., Ltd.

Fujita Kanko has consistently aimed to provide restful environments and warm services to broader audiences by harnessing all corporate assets including personnel and cultural heritage. Fujita Kanko’s innovative business initiatives aspire toward the realization of a society enriched with sustainable and rewarding experiences for customers at every stage of their lives.

• - Official Website: Fujita Kanko
• - Brand Movie: Fujita Kanko Movie

In conclusion, the Fujita Kanko and Washington Hotels partnership represents a positive step towards enhancing the customer experience in Japan's hospitality sector, combining the strengths of both companies to offer unmatched service and value across their respective brands and facilities.