#Japan #Tokyo #SMEs #Reskilling

Empowering SMEs through Startup-Driven Reskilling

In the rapidly evolving digital landscape, small and medium-sized enterprises (SMEs) in Tokyo are presented with a unique opportunity to enhance their digital transformation efforts. This initiative, set to kick off in June 2023, aims to support SMEs by providing essential reskilling courses led by innovative startups. This effort is part of Tokyo's broader strategy to promote the '2050 Tokyo Vision' focused on nurturing a robust ecosystem for SMEs.

Overview of the Initiative

The program will facilitate reskilling by enabling around 200 SMEs in Tokyo to participate in courses offered by 11 selected startups. These courses will focus on current market needs, covering areas such as AI, digital marketing, and application development. The training will be made available in various formats, including on-demand lectures, live online sessions, and some face-to-face interactions, ensuring accessibility for all participants.

Course Offerings

The initiative includes a diverse range of courses tailored to address specific challenges faced by SMEs. Here are a few highlighted courses:

1. Smartphone App Development Course

Designed to quickly tackle real-world problems, this course teaches participants how to utilize no-code tools for app development. Participants will learn from the ground up, covering everything from identifying business challenges to designing, developing, and refining applications. This practical approach empowers non-engineers to drive business improvements by creating solutions that cater directly to their operational needs.

2. Advanced Generative AI and DX Course

This intermediate-level course aims to elevate participants from merely using AI to automating and driving processes. Focused on practical applications, attendees will learn how to design AI agents and automate operations, fostering skills essential for driving digital transformation within their companies. The course emphasizes real-world implementation, preparing participants to adapt and apply what they learn directly to their business operations.

3. Digital Marketing and SNS Management Course

In today's social media-driven economy, this course enhances the practical marketing abilities of participants by teaching them how to effectively leverage social media platforms for digital marketing. Beyond foundational knowledge, attendees will acquire actionable insights into data analysis and operational techniques, improving their ability to implement effective marketing strategies based on real data.

In total, the program will offer 33 different courses, each designed to meet the varying needs of SMEs seeking to thrive in a digital-first environment. A comprehensive list of these courses can be accessed through the supporting portal site.

Funding and Support

For SMEs looking to enroll, the cost of participation is capped at 1 million JPY (tax included) per company, which will generally be provided at no charge, making this an attractive option for organizations seeking digital enhancement.

How to Apply

Interested SMEs can learn more about the available courses and application process by visiting the dedicated portal site: Tokyo Digital Reskilling.

This initiative is an essential part of Tokyo's ongoing commitment to supporting and nurturing the growth of small and medium enterprises in the region.

For Inquiries

For further questions or information:

• - General Business Inquiries: Tokyo Metropolitan Industrial and Labor Bureau, Business Support Division. Phone: 03-5320-4791 (direct).
• - Application and Program Details: Reskilling Support Office utilizing Startups. Phone: 03-6632-9959 (Weekdays: 9:00 AM – 5:00 PM).