#Japan #Tokyo #JR East #NewDays #plus acure

New Seasonal Delight: Roasted Caramel Latte

On October 7, 2025, customers can indulge in a special treat at select JR East outlets as the company launches the limited edition Roasted Caramel Latte. Priced at 200 yen, this delightful drink will be available at NewDays stores, NewDays KIOSK, and the vending machines under the plus acure brand.

Collaboration Behind the Flavor

This unique beverage comes from a collaboration between the NewDays convenience store brand and the acure made drink line. This combination of private brands allows customers to experience the best of both worlds—a carefully crafted drink that satisfies their taste buds.

What to Expect

The Roasted Caramel Latte is designed to offer a perfect balance of sweetness and slight bitterness, creating a flavorful experience for coffee lovers. Made from high-quality ingredients, including Hokkaido cream, the latte promises a smooth and aromatic finish that's perfect for leisure moments or a quick break during busy days.

Customer Insights

In the last year, JR East introduced a sweet Creamy Caramel Latte, which enjoyed immense popularity, leading to its premature sale out. Feedback suggested customers appreciated its sweetness. Following a survey about flavor preferences for the autumn and winter seasons, it became clear that there was significant demand for a flavor like the Roasted Caramel Latte, which captures a mildly bitter profile alongside its sweet counterpart.

On the Launch Day

The drink will be available in 180ml cups at several NewDays outlets across the JR East network, ensuring easy access for commuters and travelers. However, it's important to note that not all stores will carry this product. The plus acure vending machines will also roll out the drink gradually, allowing fans to enjoy it at their convenience.

For those eager to try this delightful beverage, more information can be found on the official product page at Acure Product Page.

About NewDays and plus acure

Operating under JR East Cross Station's Retail Company, NewDays is known for providing fresh and appealing products for daily convenience. The brand emphasizes supporting customers' daily needs with unique offerings, which has led to NewDays being recognized as a top performer in the convenience store market.

Plus acure offers beverages that cater to varying tastes, ensuring that there’s always something exciting for everyone. Whether it's a classic cafe latte or a unique flavored drink, plus acure promises freshness and quality that go beyond regular convenience store options.

So mark your calendars for October 7, 2025, and be sure to try the all-new Roasted Caramel Latte—our newest recommendation for a cozy autumn drink!