Self-Standing Cooler Bags
2025-08-18 01:49:38

CBE Japan Launches Versatile Self-Standing Cooler Bags for Everyday Use

CBE Japan’s New Self-Standing Cooler Bags



CBE Japan, a company known for its dedication to creating lifestyle products that enhance daily living, has officially launched their latest innovation: the "Cooling Square Bag maneuver S/M/L." Set to hit the market in July 2025, these cooler bags are designed with user convenience at their core, featuring a self-standing design that eases packing and unpacking.

A Design Tailored for Everyday Convenience


Leafing through the standard features, it becomes clear that the cooler bags focus on two main principles: usability and storage efficiency. Available in S, M, and L sizes, they cater to a variety of needs. Whether for packing daily lunches or for carrying groceries over the weekend, users can choose the perfect fit depending on their plans.

The standout feature of these bags is their ability to stand upright when opened. This functionality allows for effortless packing, so users can utilize both hands to place items inside without any hassle. This design is particularly useful while shopping or preparing meals, helping alleviate those daily inconveniences that can accumulate over time.

Impressive Insulation Capabilities


The internal structure of the bags boasts a three-layer design engineered specifically to maintain temperature. This means that groceries and beverages can be kept at an optimal temperature, even during hot summer outdoor activities or picnics. Here's a breakdown of the insulation efficiency per size:
  • - S Size: maintains between 5℃ to 9.5℃ after 1 hour and 13.1℃ after 2 hours.
  • - M Size: maintains between 5℃ to 10.2℃ after 1 hour and 14.5℃ after 2 hours.
  • - L Size: maintains between 5℃ to 10.7℃ after 1 hour and 15.3℃ after 2 hours.

These characteristics make the "maneuver" bags not just practical but also reliable for temperature-sensitive items.

Space-Efficient Design


Another remarkable feature is the square shape which ensures that the space within the bag is utilized optimally. With an appropriately designed base, they prevent dead space where items might otherwise shift around. This is ideal for storing groceries, drink cartons, and other essentials neatly.

Whether it’s organizing chilled or frozen products or grouping boxes and bottles together, the design aids in hassle-free transportation and organization.

Three Sizes to Match Your Needs


1. S Size: This is a vertically-oriented, compact option perfect for holding lunchboxes and bottles. It's lightweight and effortlessly portable, making it a great choice for a lunch bag or an extra bag for short trips.
2. M Size: The mid-sized bag is perfect for everyday use. It comfortably accommodates lunches and drinks with ample space to spare, making it an ideal option for daily outings.
3. L Size: Best suited for bigger errands, the large size can handle bulk grocery shopping or leisure activities. It's spacious enough to fit multiple 2L beverage bottles or several packs without compromising organization.

Minimalist Yet Stylish Design


One of the additional benefits of the new cooler bags is their sleek, minimalistic aesthetic. The matte fabric paired with a subtle logo makes it versatile enough to match any wardrobe or occasion. Available in classic black and beige, they appeal to a broad audience, making them suitable for both family use and individual styles.

Product Information


  • - Product Name: Cooling Square Bag maneuver S
  • - Price: ¥2,200
  • - Dimensions: W200×D120×H330mm (excluding handles)
  • - Weight: 160g
  • - Capacity: 5L
  • - Weight Limit: 4kg
  • - Material: [Outer fabric] Polyester, [Middle fabric] Foam Polyethylene, [Inner fabric] Polyethylene Vinyl Acetate
  • - Country of Origin: China

  • - Product Name: Cooling Square Bag maneuver M
  • - Price: ¥2,420
  • - Dimensions: W300×D160×H330mm (excluding handles)
  • - Weight: 270g
  • - Capacity: 12L
  • - Weight Limit: 7kg
  • - Material: [Outer fabric] Polyester, [Middle fabric] Foam Polyethylene, [Inner fabric] Polyethylene Vinyl Acetate
  • - Country of Origin: China

  • - Product Name: Cooling Square Bag maneuver L
  • - Price: ¥2,640
  • - Dimensions: W360×D180×H330mm (excluding handles)
  • - Weight: 330g
  • - Capacity: 18L
  • - Weight Limit: 10kg
  • - Material: [Outer fabric] Polyester, [Middle fabric] Foam Polyethylene, [Inner fabric] Polyethylene Vinyl Acetate
  • - Country of Origin: China

Discover More


For more information, visit CBE Japan’s official website or check out their online store, YouTube channel, and social media platforms.

Contact Information: CBE Japan Public Relations: Matsumoto


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Topics Consumer Products & Retail)

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