Commercetools Elevates Leadership Team to Drive Next Level Growth Strategy

Commercetools Enhances Leadership for Growth

Boston, Jan. 6, 2026 — In an exciting development that signals a robust growth trajectory, commercetools, a leading digital commerce platform, recently announced the appointments of John Lentine as Chief Revenue Officer (CRO) and Paul Applegate as Vice President of Partners & Alliances. These strategic positions are intended to strengthen the company’s commercial leadership amidst a landscape that demands unified digital commerce.

As businesses grapple with the complexities of modern commerce, enterprises are continuously seeking ways to enhance their market execution. The newly appointed leaders are set to play pivotal roles in driving revenue growth and facilitating global expansion for commercetools. The appointments follow a successful ending to 2025, where the company reported significant customer and business growth, indicating a rising demand for integrated digital commerce solutions.

In his new position, John Lentine is tasked with leading the global revenue organization. His extensive experience — over 17 years in enterprise sales and revenue leadership — positions him well to elevate commercetools’ revenue operations. Previously at PTC, John managed a substantial $1 billion in annual recurring revenue within the Americas region. He stated, "The next phase of commerce will be defined by execution. That's what separates ambition from results. My focus is on building a revenue engine that helps enterprises scale unified and agentic commerce in a way that's predictable, repeatable, and commercially sound."

Strong execution and the ability to quickly adapt to market changes are critical in today’s competitive environment. Lentine’s approach aims to translate the platform's capabilities into quantifiable business outcomes, ensuring that clients can rely on commercetools for rapid scalability and consistent performance across diverse regions.

Alongside Lentine, Paul Applegate will lead the expansion of commercetools’ partner ecosystem. His role as Vice President of Partners & Alliances is crucial for fostering strategic relationships and establishing new alliances in priority markets. Paul mentioned, "Partners are a force multiplier as enterprises operationalize AI across commerce. I am excited to work with partners globally to help customers move faster, reduce complexity, and realize value from unified commerce at scale."

Paul comes to commercetools from Invoice Cloud, where he successfully scaled a high-performing partner network. His background in aligning partner strategies with customer outcomes offers a fresh perspective on furthering the company’s objectives and enhancing partner collaboration.

Doug McNary, CEO of commercetools, expressed confidence in the new leadership structure, stating, "We've built a strong business by delivering results for leading B2C and B2B customers and working closely with partners across our ecosystem. John and Paul bring the experience to scale what's already working, expand our market position, and deepen our impact with enterprise customers globally."

With these appointments, commercetools is poised to leverage its already established market foundation, enhance enterprise adoption of its services, and deliver even greater value to its clientele. By focusing on execution and developing strong partnerships, the company aims to navigate the rapid evolution of digital commerce into its next growth chapter.

About Commercetools

Commercetools has emerged as a dominant player in the digital commerce space, providing a platform that unifies commerce across a multitude of touchpoints. Their innovative, cloud-native technology serves as the backbone for future developments in commerce, allowing companies to personalize at scale and meet the dynamic needs of their customers. By eliminating the hurdles posed by legacy systems, commercetools empowers enterprises to innovate freely and respond swiftly to market demands.