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An Overview of TCL's Innovations at CES 2025

TCL Electronics, ranked the second-largest television brand globally, cemented its reputation as a leader in consumer electronics by showcasing an impressive range of display technologies at CES 2025. From high-end televisions to cutting-edge smart devices, TCL's offerings are poised to transform the way consumers experience entertainment.

Revolutionary Display Technologies

One of TCL's star products at the exhibition was the TCL X11K QD-Mini LED TV. This model stands out due to its remarkable feature of over 14,000 local dimming zones that deliver breathtaking clarity and visual precision. With TCL's All-domain Halo Control Technology, the X11K provides stunning viewing experiences, bringing every frame to life with vivid details. In a strategic partnership with premium audio brand Bang & Olufsen, TCL is also introducing the 'Audio by Bang & Olufsen' sound solutions, ensuring that the audio quality matches the visual excellence of its televisions.

Among TCL's display innovations, the 115-inch QD-Mini TV QM891G was featured as the world's largest LED TV, complemented by the Q85 soundbar, which enhances the home cinema experience. Additionally, the R83 professional monitor series caters to gamers and creative professionals, offering pixel-level accuracy for immersive gaming and design work.

TCL also debuted its award-winning NXTPAPER 4.0 technology, developed to minimize eye strain while providing exceptional visual quality. This technology appeared first on the TCL NXTPAPER 11 Plus tablet, with plans for broader implementation across mobile devices.

Smart Wearables and Projectors

The unveiling of the RayNeo X3 Pro smart glasses marks a significant advancement into genuine augmented reality, featuring built-in computing power and an elegantly compact design. TCL also introduced the PLAYCUBE projector, showcasing a new level of portability in projector technology.

In automotive displays, TCL is innovating with smart cabin and driving solutions, emphasizing their role in the future of vehicle technology.

AI Innovations and Smart Living Technologies

A highlight at CES 2025 was the introduction of TCL Ai Me, the world's first modular AI companion robot. Designed with an aesthetic reminiscent of a space capsule, Ai Me enhances daily life through natural interactions and personalized experiences, adjusting to individual needs with its intelligent features.

Furthermore, TCL’s flagship TV line is ready to integrate with the upcoming Google Gemini model, which promises transformative capabilities for home entertainment. The TCL LINKHUB HH516 5G AI CPE router was also showcased, providing intelligent networking solutions with improved bandwidth and lower latency.

The series of smart locks introduced, including the next-generation D1 Pro with AI palm recognition and the D1 Ultra — the first four-in-one smart lock, camera, video intercom, and display, speak to TCL's continuity in redefining security technology.

Commitment to Sustainability and Design Excellence

TCL’s exhibition design reflects its commitment to user-centered design and sustainability. The immersive pavilion incorporated eco-friendly remote controls made from recycled tea leaves and furniture constructed from cardboard waste, highlighting TCL's focus on sustainable practices. Their TCL FreshIN 3.0 air conditioner improves indoor air quality while being energy-efficient, featuring a fresh air intake and smart voice control.

Innovations also extended to kitchen appliances like the TCL FREE BUILT-IN refrigerator and P680 washing and drying machine, both designed with compact living in mind while utilizing advanced technology for optimal performance.

TCL's Home Energy Management Solutions (HEMS) stands as a vital part of its sustainable efforts, integrating solar panels with smart home technology for effective energy consumption.

Partnerships and Community Engagement

Enhancing its global presence, TCL engaged with young generations by partnering with prominent sports and entertainment organizations, particularly highlighting its collaboration with the NFL at CES 2025. Former NFL Hall of Famer Charles Woodson was present at the TCL booth, furthering connections with fans and customers.

TCL's ongoing engagement with local communities and partnerships reflects in its successful performance metrics, positioning it as the second-largest TV supplier globally, especially in North America.

The CES 2025 exhibition provided attendees with a glimpse of TCL's commitment to innovation in technology, user experience, and environmental sustainability. Visitors can explore TCL's broad range of products during the event from January 7 to January 10, 2025, at the Las Vegas Convention Center, booth #17704.

About TCL Electronics

TCL Electronics (1070.HK) is a leading brand in consumer electronics, recognized worldwide for its television manufacturing. Operating in over 160 markets, TCL specializes in the development and production of a wide range of consumer electronics, including TVs, audio systems, and smart devices. For more information, visit TCL's official website.