#Czech Republic #Prague #Luxury Hospitality #IHG Hotels #Tom Rowntree

The Evolution of Modern Luxury in Hospitality

As the landscape of luxury hospitality continually shifts, innovation remains at the forefront of industry discussions. Tom Rowntree, the Vice President of Luxury Lifestyle Brands at IHG Hotels & Resorts, is set to lead a compelling conversation titled "IHG's New Vision for Modern Luxury" at the upcoming International Luxury Hotel Association INSPIRE Europe conference. This event is scheduled to take place on November 12-13, 2025, at the Congress Centre of the Czech National Bank in Prague.

The INSPIRE conference serves as a global platform for hoteliers, industry experts, and enthusiasts to connect and share insights on the evolving definition of sophistication in the hospitality sector. Rowntree's session will delve into how IHG is actively redefining luxury not only by creating iconic brands but also by recognizing the unique preferences and desires of modern travelers.

Building Unique Luxury Brands

Rowntree plans to explore various key elements that contribute to IHG's strategy. Drawing on his extensive experience with renowned brands such as Six Senses, Regent, and InterContinental, he emphasizes the importance of individuality, authenticity, and meaningful connections in luxury travel. Attendees can expect discussions that include:

• - Reimagining Legacy Brands: The importance of updating classic brands without losing their heritage to appeal to today’s sophisticated traveler.
• - Balancing Modern Innovation: How integrating innovative practices can co-exist with timeless luxury, ensuring both relevance and respect for tradition.
• - Rising Trends: As travel patterns shift towards multigenerational and experiential tourism, understanding what today’s travelers seek in their luxury experiences becomes vital.
• - Wellness and Cultural Connection: Discussing how these factors have become indispensable components in redefining what luxury means, highlighting authenticity as a driving force.

These critical themes will prompt attendees to reassess how they approach luxury in hospitality—encouraging a deeper connection between emotional experiences and desirable escapes.

Networking Opportunities

In addition to informative sessions, INSPIRE Prague offers an array of opportunities for attendees to network and collaborate. The conference features an INSPIRE Hub for relaxed interactions, cocktail receptions, and informal meetups—all designed to spark dialogue and foster partnerships. This engaging environment enables leaders in the luxury hotel sector to forge lasting connections, discuss innovative ideas, and cultivate relationships that extend beyond the event.

The Role of Sponsors

Supporting this enriching experience are numerous esteemed sponsors dedicated to innovation within luxury hospitality. Companies like Honeywell, WorldHotels, and Cvent contribute to shaping a conference that emphasizes pioneering design and forward-thinking engagement.

A Gathering of Influencers

The INSPIRE conference expects to host over 300 attendees, including hotel owners, investors, and developers. More than 60 industry experts are scheduled to speak, making this a leading event for anyone interested in the future of luxury hospitality.

Looking Ahead

Following INSPIRE Prague, the International Luxury Hotel Association will continue this dialogue with the INSPIRE USA event at Resorts World Las Vegas on December 10-11, 2025. This continuation of discussions establishes a global narrative around leadership and opportunity in the luxury travel realm.

To join this exciting event, interested participants can register through the official INSPIRE website. The evolution of luxury hospitality awaits, and conversations at INSPIRE Prague promise to shape the future.

For more information about the conference and details about registration, please visit inspire.ilha.org/eu.

Conclusion

Through thought-provoking discussions and collaborative networking, the INSPIRE Prague conference, highlighted by Tom Rowntree's insights, promises to inspire industry leaders to think critically about the future of luxury travel. As a defining moment in the hospitality sector, this conference stands as a testament to the ongoing evolution within the industry, exploring new visions of luxury that resonate with today's discerning travelers.