#Japan #Tokyo #Public Relations #HELP YOU #Life Extension Institute

HELP YOU Bolsters Life Extension Institute's 'Solo Public Relations' System

In a remarkable move to strengthen public relations within the healthcare sector, HELP YOU, an online outsourcing service provider operated by Knit Inc., is supporting the Life Extension Institute. This backing comes through a specialized team that aids in the consistent dissemination of information and improvement of hospital functions.

Background of the Initiative

Based in Taito, Tokyo, the Life Extension Institute operates three facilities, including the acute care hospital Eiju General Hospital, playing a vital role in community healthcare. Traditionally, the public relations efforts were managed by two personnel. However, following the resignation of young staff members amidst career changes, the institute faced a pressing need to transition to a solo public relations system, resulting in a steep increase in workload.

Challenges identified included:

• - A shortage of time and resources for new hiring and training
• - The need for the careful communication of complex, evidence-based medical information

With these challenges in mind, the Life Extension Institute recognized the potential of engaging external partners to handle public relations more effectively. They decided to enlist HELP YOU, known for its extensive experience in public relations support.

Scope of Assistance from HELP YOU

HELP YOU has stepped in to provide varied support for public relations and social media management, including:

• - Managing Instagram accounts for the obstetrics and pharmacy departments
• - Creating comprehensive content for the health column “Eiju Health Navigator” on X (formerly Twitter), covering everything from planning to writing and design
• - Reporting on events like open lectures for local residents and generating blog content for the nursing department
• - Crafting posters for internal training and event announcements

By employing a director to act as the main point of contact, HELP YOU has brought together a team of writers and designers knowledgeable in medical topics to understand the specific context and demands of healthcare communications. This approach goes beyond mere content production; it establishes a continuous flow of expert information to support the institute's public relations.

Outcomes Achieved

High-Quality Medical Content Creation

The collaboration has led to the production of specialized medical content thanks to the assignment of staff with nursing qualifications and experience in home care. Their expertise has facilitated the delivery of evidence-based information. The health column on X has seen impressive engagement, recording over 1,000 impressions.

Enhanced Operational Efficiency

The director from HELP YOU has autonomously managed project timelines, calculating event schedules to ensure smooth operations. This efficient management has accelerated work processes and stabilized overall operations.

Focus on Core Functional Improvements

With a significant reduction in time spent on production and research, the team can now shift focus to critical projects like upgrading the hospital's amenities and enhancing digital signage within the facility, thereby improving the hospital's overall functionality.

Future-Forward Strategies

To align with future strategies such as recruitment marketing and website redesign, the Life Extension Institute has increased their contract hours with HELP YOU from 30 to 45 per month. This expansion allows them to invest in a more robust teamwork framework.

Quote from Life Extension Institute

The Life Extension Institute remarked on their collaboration, stating, “Although I haven’t directly met with the director, our constant communication gives me a feeling of being close. The director's capability in managing schedules and assigning knowledgeable staff provides great peace of mind. The reduction in time required for production and research has allowed us to focus on improving hospital functionality. We plan to gradually outsource routine tasks while implementing more strategic public relations initiatives.”

For more extensive insights, visit the full interview here.

About HELP YOU

HELP YOU is an online outsourcing service that offers a skilled assistant team to optimize various operational tasks, including HR, accounting, sales support, and document preparation. Operating globally, with team members across 35 countries, it aims to enhance organizational efficiency and allow businesses to focus on their core competencies.

Company Overview

Company Name: Knit Inc.
CEO: Takao Akizawa
Location: Shibuya, Tokyo
Established: August 2017 (HELP YOU service launched in 2015)
Business Focus: Operation of online outsourcing service HELP YOU, which provides educational services and media for supporting workers.