OSULLOC, recognized as Korea's top premium tea brand, is making headlines as it showcases its extensive range of matcha products at the highly anticipated Natural Products Expo West 2026, held in Anaheim, California. This event marks a pivotal moment for the brand, as it continues to establish a strong foothold in the U.S. market for high-quality green tea. OSULLOC's presentation aims to highlight its rare and fully integrated farm-to-cup model, which ensures exceptional quality and flavor integrity by owning its organic tea farms and controlling every aspect of the process—from cultivation and research and development to production, distribution, and delivery.
During the expo, OSULLOC is set to engage with both media and consumers by accentuating the evolution of matcha in America. This superfood has transcended its traditional roles, becoming an integral part of daily wellness routines for many. The brand's curated lineup reflects a harmonious blend of heritage, craftsmanship, and modern innovation. Among the featured products are:
- - Volcanic Isle Matcha Ceremonial ($29.99): Sourced from Jeju Island, this matcha is made from young organic tea leaves and is perfect for both traditional matcha preparation and creamy lattes, boasting a distinctive nutty flavor along with a smooth umami finish.
- - Volcanic Isle Matcha Premium ($18.99): A higher quality organic matcha ideal for a variety of uses such as lattes, baking, or simply enjoying on its own. It stands out among standard culinary grades due to its exquisite quality.
- - Volcanic Isle Matcha Milk Tea ($26.99): This innovative product allows consumers to enjoy a creamy, full-bodied milk tea experience without the need for additional milk. It comes in a customizable pouch format, enabling users to adjust the serving size to their preference.
- - Green Tea Milk Spread ($18.99): A versatile and rich spread that combines a thick texture with a deep green tea flavor. This product can enhance various foods, including breads, baked goods, waffles, pancakes, ice cream, and beverages.
- - Matcha Plus ($14.99): The latest addition to OSULLOC's lineup, Matcha Plus features a groundbreaking formulation with probiotics, collagen, and L-theanine. It will be debuted at the expo with in-booth sampling, providing a unique health-focused option for matcha lovers.
These carefully crafted products not only underscore OSULLOC's dedication to quality and its Korean heritage but also signify its commitment to innovating within the tea industry. As OSULLOC continues to expand its retail presence across the U.S., including partnerships with Erewhon and Amazon, it positions itself as a contemporary Korean tea brand while remaining deeply grounded in tradition.
Event Details:
- - Location: Anaheim Convention Center, 800 W Katella Ave, Anaheim, CA 92802 (North Hall, Level 200) | Booth #2241
- - Dates: Wednesday, March 4 - Friday, March 6, 2026 | 10 AM - 6 PM PST
For those seeking to learn more about OSULLOC, its brand encompasses an esteemed legacy in tea-making, with over 45 years of expertise. The teas are meticulously cultivated on the volcanic soil of Jeju Island, where environmental factors create the perfect conditions for producing premium organic teas. OSULLOC is also renowned for its single-origin teas that offer complex flavors and a strong cultural connection to Korea’s rich tea traditions. Visitors can explore this heritage at their tea houses, including the OSULLOC Tea Museum in Jeju and six additional locations in Seoul and Busan, which offer an immersive experience into Korea’s tea culture.