GELATO PIQUE KIDS & BABY Opens Limited Concept Store in Shinjuku

GELATO PIQUE KIDS & BABY, the beloved line of children's and baby wear from the room wear brand gelato pique, has officially opened its first-ever limited concept store in the Kanto region. This pop-up store is hosted at the prestigious Isetan Shinjuku department store from August 6 to August 19, 2025. The store promises to offer a delightful shopping experience for families, filled with adorable outfits and exclusive collaborations.

Exciting Features of the Concept Store

At the GELATO PIQUE KIDS & BABY store, customers can explore a wonderful range of kids' and baby items that cater to both boys and girls. The collection includes classic staples and outfits perfect for family matching. Notably, starting August 7, customers can enjoy items from the much-anticipated "ドラえもん meets GELATO PIQUE" collection, merging the whimsical charm of the beloved character with the cozy essence of gelato pique.

To celebrate the launch, the first customers to make a purchase will receive a special novelty item, ensuring that everyone leaves with a touch of GELATO PIQUE magic.

The Full Lineup of KIDS & BABY Items

The brand is known for its whimsical designs, and the new collection features a variety of fun motifs that will delight children and parents alike. The "10 PATTERN COLLECTION" showcases everything from ribbons and strawberries to cars and dinosaurs. Additionally, fun animal motifs inspired by amusement parks and gentle bear illustrations are part of this special offering.

Shoppers can expect to find practical items such as mother-child notebook cases, bibs, rompers, and bodysuits—making it the perfect destination for everyday needs and thoughtful gifts. The rompers and bodysuits come in both short and long sleeves to cater to every season and growth stage of children. For this limited period, products like the sought-after mother-child notebook cases will be on sale, along with many other exclusive items not available elsewhere in Kanto.

Collecting Smiles with "ドラえもん meets GELATO PIQUE"

The collaboration with 笑顔のコミックキャラクター, Doraemon, brings a playful atmosphere to the store. This collection aims to provide comfort as well as joy, much like the character himself, who is always there for everyone. The blend of gelato pique’s cozy world with Doraemon's cheerful charm offers a unique, relaxing experience for both parents and their little ones.

Limited Edition Shopping Bag

Starting August 7, customers purchasing items from the "ドラえもん meets GELATO PIQUE" collection will receive a limited edition shopping bag, while supplies last. This special bag features a design that enhances the excitement of the purchase—an enticing addition to any item bought at the store.

Exciting Offerings and Bonuses

For customers spending over ¥8,800 (including tax), there are special bonuses available. Upon reaching this spending threshold, shoppers can choose between an original hair scrunchie or barrettes. Those who spend over ¥16,500 (including tax) will receive one of the previously mentioned items, along with an exclusive tote bag, adding a touch of luxury to their shopping experience.

Additionally, during the store's run, MA CARD members will earn a flat 10% point bonus regardless of their member rank, valid from August 6 to August 19, 2025. This incentive makes it a perfect time for loyal customers to indulge in their favorite items while enjoying rewards.

Practical Information for Shopping

Pop-Up Store Details

- Location: Isetan Shinjuku, 6F Center Park/The Stage #6, 3-14-1 Shinjuku, Tokyo 160-0022
- Operating Hours: 10:00 AM to 8:00 PM
- Event Dates: August 6 (Wed) to August 19 (Tue), 2025

Online Availability

For those who can't visit the physical store, items will also be available online from August 6 to August 31, 2025, on the Isetan Mitsukoshi online store. However, note that collaboration items will not be sold online, offering a unique store-only experience.

Founded by Mash Style Lab in the autumn of 2008, GELATO PIQUE has quickly grown into a global brand beloved for its innovative designs and soft textural appeal. The KIDS & BABY line is dedicated to delivering warmth and comfort to newborns and young ones, ensuring a joyful experience for families. Keep an eye on their social media for updates and sneak peeks into the delightful world of GELATO PIQUE!

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