#Japan #Tokyo #circular economy #Japan Reuse Association #Sustainable Society

Introduction

The Japan Reuse Association (JRAA), located in Minato City, Tokyo, has recently announced the selection of its new leadership team for the 2025-2026 term. The appointments include Taiichi Kobayashi as President and Taro Yamamoto and Akihiko Kono as Vice Presidents. This leadership change plays a crucial role in the association's mission to enhance the transparency and sustainability of the reuse industry, contributing significantly to the formation of a circular economy in Japan.

Overview of the Japan Reuse Association

Established in April 2009, the Japan Reuse Association aims to promote a transparent and healthily developing reuse industry. It consists of 35 member companies, including 20 publicly listed firms. Through public awareness campaigns and educational initiatives, JRAA strives to foster greater recognition of the impacts of reuse on society while supporting its member companies' activities.

Newly Appointed Officers

• - President: Taiichi Kobayashi, President and CEO of Market Enterprise
• - Vice Presidents: Taro Yamamoto, President and CEO of Hard Off Corporation; Akihiko Kono, President and COO of Up Garage Group
• - Executive Secretary: Hiroyuki Ito
• - Directors:

- Takuji Ishihara, President and CEO of Komehyo Holdings
- Eigo Nosaka, President and CEO of Treasure Factory
- Koji Kubo, Executive Officer of GEO Holdings
- Yasutaka Horiuchi, President and CEO of Book Off Group Holdings

• - Auditor: Yoshiharu Kurokawa, President and CEO of Kurokawa Inc.

Greeting from President Taiichi Kobayashi

In his address, Kobayashi emphasized the current robust growth of the reuse market, which is expected to reach a market scale of 4 trillion yen by 2030. He highlighted the importance of promoting the circular economy as a pressing issue for Japan, with the cooperation of public and private sectors to create a more sustainable society.

Kobayashi remarked that reuse is evolving beyond just the buying and selling of second-hand goods; it is becoming an essential infrastructure that supports regional economies, optimizes resource utilization, and reduces environmental impacts. The changing consumer values and advancements in digital technology have also significantly transformed how reuse services are utilized and the levels of reliability expected by consumers.

The Japan Reuse Association, as a representative body of the reuse industry, aims to enhance the environment in which consumers feel confident using reuse services. JRAA will continue to promote transparency in information dissemination and elevate the status of the reuse industry, which is a key element in achieving a sustainable society.

Future Directions

Looking ahead, JRAA under the new leadership will focus on strengthening the relationship between the reuse market and consumers. They will actively engage in initiatives that educate the public on the benefits of reuse, thereby fostering a culture of sustainability. The goal is to ensure that consumers not only recognize the value of reused goods but also trust the processes and entities involved in the reuse economy.

As the circular economy gains traction, the role of the reuse industry will only become more vital. JRAA’s leadership change marks a pivotal moment in its ongoing efforts to support a sustainable future while adapting to the dynamic environment of consumer expectations and ecological responsibilities.

JRAA's official website can provide additional information on their activities and initiatives: Japan Reuse Association.