Exploring the Launch of Edition Pourell: A New Women's Brand Focused on Unique Styles
On February 13th, Friday, Edition introduced a fresh women's brand named Edition Pourell. This exciting launch is available across all Edition stores and their online platform.
Edition Pourell embraces a philosophy centered around minimalism, contrast, and intelligence. The brand focuses on delivering a unique shopping experience through the lens of the sharp, modern ambiance characteristic of the Edition concept shop. It aims to celebrate women who enjoy fashion while staying true to themselves and the contemporary climate of fashion.
At the heart of Edition Pourell's vision lies a duality of characteristics: innocence and intelligence, girliness paired with masculine strength, creating a complex portrait of womanhood. The brand offers a style that incorporates an effortless chicness with a playful spirit that isn't overly polished.
Edition Pourell is designed for women who are sensitive to fashion trends yet value their personal taste. This special wardrobe features high-quality materials complemented by distinctive design elements, aiming to resonate with today's dynamic women.
The name Edition Pourell is a clever play on words, derived from "edition pour elle" which means "edition for her". By removing the last 'e' from "elle", the brand expresses a flexible concept of femininity, suggesting a broader image of womanhood that isn’t confined to any one individual. Edition aims to present outfits specifically designed for 'her' in a universal and liberated sense.
The styling inspirations for Edition Pourell come from women who embrace their unique sense of fashion while being attuned to the prevailing trends of the time. The brand masterfully combines contrasting elements like girlish and masculine styles to create an unexpected balance. This mix of styles adds a subtle twist, offering coordinates that embody a sense of understated discrepancies.
The Spring Summer 2026 collection showcases a variety of standout pieces tailored for effortless elegance:
To commemorate this launch, a Launch Exhibition will be hosted at the Edition store in Lumine Shinjuku from February 13th to February 15th. This exhibition will showcase the full lineup of the 26SS collection, allowing guests to immerse themselves in the brand’s unique world. It’s a remarkable opportunity to experience what Edition Pourell embodies, and we warmly invite you to join us.
Edition Pourell Spring Summer 2026 Launch Exhibition
Date: February 13th (Friday) to February 15th (Sunday)
Location: Edition Lumine Shinjuku Store
Address: 1-1-5 Nishi Shinjuku, Shinjuku-ku, Tokyo, B1F Lumine Shinjuku 1
Hours: 11:00 AM to 9:00 PM
Phone: 03-3343-0121
Edition Pourell embraces a philosophy centered around minimalism, contrast, and intelligence. The brand focuses on delivering a unique shopping experience through the lens of the sharp, modern ambiance characteristic of the Edition concept shop. It aims to celebrate women who enjoy fashion while staying true to themselves and the contemporary climate of fashion.
At the heart of Edition Pourell's vision lies a duality of characteristics: innocence and intelligence, girliness paired with masculine strength, creating a complex portrait of womanhood. The brand offers a style that incorporates an effortless chicness with a playful spirit that isn't overly polished.
Edition Pourell is designed for women who are sensitive to fashion trends yet value their personal taste. This special wardrobe features high-quality materials complemented by distinctive design elements, aiming to resonate with today's dynamic women.
About Edition Pourell
The name Edition Pourell is a clever play on words, derived from "edition pour elle" which means "edition for her". By removing the last 'e' from "elle", the brand expresses a flexible concept of femininity, suggesting a broader image of womanhood that isn’t confined to any one individual. Edition aims to present outfits specifically designed for 'her' in a universal and liberated sense.
Styling Inspiration
The styling inspirations for Edition Pourell come from women who embrace their unique sense of fashion while being attuned to the prevailing trends of the time. The brand masterfully combines contrasting elements like girlish and masculine styles to create an unexpected balance. This mix of styles adds a subtle twist, offering coordinates that embody a sense of understated discrepancies.
Featured Items for Spring Summer 2026
The Spring Summer 2026 collection showcases a variety of standout pieces tailored for effortless elegance:
- - MULCH CHECK OVERSIZED JACKET - ¥59,400
- - MULCH CHECK FLARE PANTS - ¥28,600
- - MOHAIR VINTAGE OVERSIZED JACKET - ¥57,200
- - MOHAIR VINTAGE MINI WRAP SKIRT - ¥19,800
- - COTTON CHECK HOODED SHIRT - ¥25,300
- - COTTON LAYERED SKIRT - ¥22,000
- - SHEER EMBROIDERY BLOUSE - ¥28,600
- - PLATING GINGHAM CHECK CREW KNIT - ¥19,800
- - GINGHAM CHECK SOCKS - ¥2,420
- - SHEER HIGH SOCKS - ¥3,520
Event Information
To commemorate this launch, a Launch Exhibition will be hosted at the Edition store in Lumine Shinjuku from February 13th to February 15th. This exhibition will showcase the full lineup of the 26SS collection, allowing guests to immerse themselves in the brand’s unique world. It’s a remarkable opportunity to experience what Edition Pourell embodies, and we warmly invite you to join us.
Edition Pourell Spring Summer 2026 Launch Exhibition
Date: February 13th (Friday) to February 15th (Sunday)
Location: Edition Lumine Shinjuku Store
Address: 1-1-5 Nishi Shinjuku, Shinjuku-ku, Tokyo, B1F Lumine Shinjuku 1
Hours: 11:00 AM to 9:00 PM
Phone: 03-3343-0121
Topics Consumer Products & Retail）
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