#Japan #Tokyo #Apaguro #For People Inc. #apparel growth

Expanding the Scope of Apaguro: Achieving OMO in Apparel Business Growth

For People Inc., headquartered in Shibuya, Tokyo, is broadening the support it offers through its specialized ecommerce growth service, Apaguro, focusing on the apparel sector. This initiative not only addresses online metrics, social media analytics, and advertisement operations but also supports physical expansions like pop-up stores and trade show participations.

Key Features of Apaguro

In an industry as specialized as apparel, we offer comprehensive strategies that encompass merchandise development (MD), product capabilities, and promotional efforts specifically tailored for ecommerce and social media platforms. Clients have expressed satisfaction with our quick understanding of their challenges and the convincing nature of our proposed solutions.

Apparel-Specific Brand Growth Support

Our team consists of former shop staff and managers with deep understanding of the apparel business. We provide insights for various challenges such as stagnant sales growth and the need to revisit marketing strategies. We leverage our professional expertise to suggest actionable solutions.

Access to Diverse Talent Resources

For People has been engaged in the apparel-focused recruitment and talent support business for seven years. Utilizing this network, we can assign experts well-versed in your brand's taste, pricing strategy, and scale-related challenges, thereby facilitating steady growth.

Goal of In-House Operations

Many brands face issues like limited human resources and the lack of knowledge necessary for startups. Rather than merely providing operational support, Apaguro aims to establish long-term operational frameworks for ecommerce and social media, ultimately fostering in-house capabilities.

Expanding Support in Response to Industry Challenges

Since the launch of Apaguro, we have supported various apparel brands. However, in recent years, the barriers to success have escalated. Merely increasing social media followers or driving traffic to an ecommerce site is no longer sufficient to drive sales; comprehensive support is essential. Now, we can assist in establishing pop-up stores and participating in exhibitions, providing flexible and immediate support to boost brand awareness and market reach.

The rise in individual brands continues, though smaller brands often struggle with budget constraints for support services. To address this, Apaguro has expanded its range of pricing, ensuring that optimized support structures are available for businesses of all sizes.

Noteworthy Achievements

A Company (Large Scale)

• - Support Period: June 2024 - June 2025
• - Challenges: Desired to strengthen sales via its ecommerce platform but lacked retail knowledge, leading to operational stagnation due to limited internal resources.
• - Proposed Actions: Development and optimization of their ecommerce site, annual MD strategy support, promotional planning for their site, and conducting weekly meetings for performance validation across ecommerce and other platforms.
• - Results: Over 200% increase in monthly ecommerce sales year-on-year, achieving 147% of their sales goals.

B Company (Small Scale)

• - Support Period: January 2023 - June 2025
• - Challenges: Their sales team was stretched thin, managing both ecommerce and social media, which led to underwhelming performance and stagnation in sales growth.
• - Proposed Actions: Offered operational support for their ecommerce site and Instagram to alleviate resource strain, developed data-driven strategies, and built a promotional plan integrating Instagram and newsletter efforts for customer outreach.
• - Results: Achieved a 200% increase in monthly ecommerce sales and gained over 7300 new Instagram followers.

Future Outlook

With the rapid evolution of the apparel industry, along with complex challenges posed by emerging trends and technologies, Apaguro plans to further deepen its collaboration between its recruitment and talent support services and its online academy focused on apparel ecommerce. This multi-faceted approach aims to maximize brand sales effectively.

About For People Inc.

With the vision of creating opportunities for those in the apparel industry, For People Inc. operates several initiatives including apparel-focused recruitment support, the Fashion Tuesday bar exclusive for industry professionals, and the Apparel EC Academy, among others. Apaguro stands as part of our comprehensive strategy to boost growth in the apparel sector.



Company Name: For People Inc.
CEO: Hirotake Tanaka
Headquarters: 1-11-3 Jinnan, Shibuya, Tokyo, 150-0041
Kansai Office: 8F, Building 1, Umeda 1-3-1, Kita, Osaka, 530-0001
Established: May 2023
Website: For People Inc.