#Ehime Mandarin #acure brand #original beverage

Revitalization of the Ehime Mandarin Juice

In a bid to enhance its original beverage offerings, the Water Business Company of JR East Cross Station is set to release a refreshed version of the beloved Ehime Mandarin juice on September 15, 2026. This delightful beverage features 100% pure juice extracted from Ehime Prefecture's unique Wase mandarin oranges.

This year marks a significant update for the popular drink, which has gained a loyal customer base since its introduction in 2021. The introduction of the new packaging is celebrated after a five-year interval, ensuring that the product appeals both visually and sensorially to its consumers. The label refresh aims to highlight the essence of Ehime mandarins while keeping the authentic flavor intact.

Product Details

• - Product Name: Ehime Mandarin Juice
• - Container: PET bottle
• - Volume: 280ml
• - Price: ¥210 (tax included)
• - Availability:

- Acure vending machines located in JR East stations
- Acure's official online store here
- Other selected retail outlets

• - Launch Date: September 15, 2026
• - Product Page: View Here

The Ehime Mandarin juice stands out with its exquisite balance of sweetness and acidity, offering a smooth taste paired with a refreshing aroma. It is a drink that encapsulates the rich fruitfulness of Ehime's oranges. The revitalization effort comes in response to rising ingredient and logistics costs, ensuring that they can continue to provide exceptional quality at the competitive price point of ¥210 per bottle.

A Word from the Developer

As the flagship product within the Acure Made juice category, the Ehime Mandarin has successfully become a staple in many households and is regarded as a must-try among travelers using the JR East lines. The high demand for this product has illuminated the need for an upgrade in both packaging and marketing strategy, while still focusing on keeping the original flavors and qualities:

“Despite the rising costs we face today, our commitment to delivering top-notch taste remains unyielding. We hope that the updated packaging not only enhances its visual appeal but also reinforces the unique qualities of Ehime mandarins.