Blokees Launches Vibrant New Toy Collection at Thailand Toy Expo 2026

Blokees Shines at the Thailand Toy Expo 2026

From April 2nd to April 31st, 2026, the much-anticipated Thailand Toy Expo marked the exciting debut of the building toy brand, Blokees. Known for its captivating model kits and customizable toys, Blokees showcased over 300 products across its two main categories: Blokees Model Kits and Blokees Wheels, captivating both children and collectors alike.

A Showcase of Innovation

Blokees brought to life products inspired by 17 globally recognized franchises, including popular names such as Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Among the new items, the introduction of four model kits created a buzz, positioning Blokees as a highlight of the event.

Special guest Mario Maurer graced the opening ceremony, interacting with attendees and boosting the excitement. The event displayed various series in the Blokees Model Kits category like Champion, Legend, and Fantastic, featuring fan favorites such as Transformers and Naruto. Notably, the new releases like the Blokees Saint Seiya-Champion Class-12-Phoenix Ikki and Blokees DC-Champion Class 05-Batman (HUSH) drew significant attention, displaying the brand's commitment to thrilling narratives and innovative design.

Expanding Market Reach

In addition to the popular model kits, Blokees introduced its HERO series targeted at superhero model enthusiasts, and the DaaLaMode series which, aimed at female fans, offers products inspired by products like Hatsune Miku. The TERRAVENTURE series attracted nature lovers with kits based on the Jurassic World franchise.

The Blokees Wheels category merges construction, play, and customization, engaging younger audiences with its series C, E, and S, featuring well-known franchises such as Transformers and Batman. Exciting collaborations with brands like Fast & Furious are also in the pipeline, promising thrilling additions for fans of all ages.

Community Engagement and Global Reach

Blokees also emphasized its vibrant community ecosystem, the Blokees Family Creator (BFC). Selected works from the third edition of the BFC Creation Contest 2025 called