Introducing the Nose Buddy
KEI-CRAFT, a specialty store based in Machida City, Tokyo, has unveiled a revolutionary tissue holder called the "Nose Buddy," available from January 26, 2026. With a focus on style and functionality, this product allows users to carry standard box tissues conveniently.
Background of Development
According to the Japan Society of Otorhinolaryngology Head and Neck Surgery, the prevalence of allergic rhinitis among Japanese people has significantly increased over the years, with rates rising by 50% over the last two decades. Currently, approximately 39% of individuals in Japan suffer from hay fever. Meanwhile, the rapid spread of influenza this year has created a pressing need for readily available tissues. Pocket tissues typically come in limited quantities, holding only about 8–10 packs, compared to standard box tissues that contain 150–200 packs. Therefore, many people are looking for a practical way to carry box tissues on the go, and that's where the Nose Buddy comes in.
Features of the Nose Buddy
1.
Perfect Fit for Box Tissues: The Nose Buddy is designed to fit standard soft-pack tissues or similar-sized wet wipes (approx. 4.5cm to 5cm in height). It’s tailored for convenience while on the go.
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2-Way Carrying Options: Users can either attach it around their waist or carry it over their shoulder, adding versatility to user experience.
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Included Dust Pouch: The product also includes a special dust pouch for disposing of used tissues, addressing waste disposal concerns in public spaces.
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High-Quality Materials: Made of durable canvas and synthetic leather, the Nose Buddy is both stylish and built to withstand outdoor conditions.
Ideal Use Cases
1. During Allergy Season
The Nose Buddy is a game changer for those suffering from allergies. No longer will users have to worry about carrying multiple pocket tissues; with this holder, everything is organized and accessible.
2. Pet Walks
For pet owners, the Nose Buddy provides easy access to tissues while maintaining freedom of movement during walks. You can clean up any messes without missing a beat.
3. Outdoor Activities
Whether it's camping or traveling, the Nose Buddy keeps tissues close at hand without taking up valuable table space during meals or outings.
4. Parenting Needs
For parents, quick access to tissues for cleaning spills or runny noses is essential. The Nose Buddy makes it easy to stay prepared while on the move with children.
5. Space-Saving Use
In vehicles or at desks, the Nose Buddy can help keep tissues neatly stored without occupying unnecessary space, allowing users to establish a designated area for them.
6. For Caregivers
The Nose Buddy was designed with professionals like caregivers in mind, freeing hands for other tasks while still providing immediate access to tissues.
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Multipurpose: The holder can also be used independently as a case when not carried, enhancing its versatility.
Developer's Insight
The designer, a licensed architect, was inspired to create the Nose Buddy after grappling with allergies for years. Drawing upon his extensive experience in crafting ball holders, he set out to create this innovative product. The development process included over twenty prototypes and collaboration with friends and family to refine the design. The year-long journey culminated in the unique Nose Buddy, aimed at easing the discomfort of allergy sufferers everywhere.
Naming the Product
The term "Nose Buddy" was chosen to reflect the product's mission of providing support and ease to individuals dealing with excess nasal discharge.
Product Lineup
The initial release features a black holder and case, with plans for additional color options in the future.
Specifications
- - Product Name: Nose Buddy
- - Materials: Canvas and synthetic leather
- - Price:
1. Holder Set (without dust pouch): 3,900 yen (tax included)
2. Holder Set with Dust Pouch: 6,400 yen (tax included)
Call for Monitor Volunteers
KEI-CRAFT invites 50 individuals to test the Nose Buddy and share their experiences on social media. Interested participants can apply via the Google Form by February 7, 2026. Selected candidates must meet specific criteria and share their honest feedback on the product using designated hashtags.
Company Overview
KEI-CRAFT, founded by Masayuki Takamatsu, offers innovative solutions for everyday challenges. Our mission is to enhance daily life through functional and stylish designs.
Location: 1-13-1 Haracho, Machida City, Tokyo
Website:
Visit KEI-CRAFT
Join the journey with Nose Buddy today and free yourself from the hassle of carrying pocket tissues!